Writing and Publishing

Treasures in the Public Domain

The first thing entrepreneurs usually think about when dealing with public domain materials is text material, specifically books and reports. Most public domain dabblers already know that the US government has thousands of publications in the public domain and encourages the distribution of them, or that Project Gutenberg hosts thousands of free texts that can be used for product creation. But there's a whole treasure trove of delights you can find online and off in that copyright free world of public domain, including software, audio, film, and art. And yes, they can legally become part of your next product!

 Read Lisa Preston's entire article Treasures in the Public Domain

Lisa Preston, Our Official Writing for Entrepreneurs Expert

Increase Web Site Traffic : Increase Targeted Web Site Traffic by Getting Others to Share Your Site

After long hours of putting together a content website, many webmasters face a common dilemma; how to increase site traffic. One of the easiest and most compelling means of promotion is through the visitors that you do have. If you can get your visitors to share your site, you'll create a snowball or viral effect and you'll easily increase targeted web site traffic!

Some of the basic ways of attracting website visitors are actually easy to accomplish. These techniques can be used by both newcomers to the Internet world and seasoned pros alike. Here's a list of some of the more common approaches to getting others to share your site:

Read Lisa's entire article Increase Web Site Traffic : Increase Targeted Web Site Traffic by Getting Others to Share Your Site

Lisa Preston, our official Writing for Entrepreneurs Expert

Attract Customers - Writing Copy that Sells

Bill Glazer’s "Secret Weapon" Reveals Five Time Tested Strategies for Quickly Crafting a Marketing Message that Attracts Clients Like a Magnet.

If you're serious about rising above the recession, then mark your calendars for Thursday March 19th at 4PM ET.  I've arranged a free 60 Minute Tele-Class with a guest expert that you will NOT want to miss...ROBERT PHILLIPS - Bill Glazer's "Secret Weapon."

Here's just a small sample of what Robert tells me you'll discover on the information-packed 60 Minute Call --

• HOW to Rise Above the Marketing Clutter, Grab the Attention of Your Prospects Like a Vice Grip and Practically Force Them to Take IMMEDIATE Action...
• Simple Formulas that'll have you Writing Eye-Popping Headlines in a New York Minute & Creating Irresistible Offers No Sane Person Can Refuse, AND...The Powerful Tactic that will EXPONENTIALLY increase sales.
• The ULTIMATE Marketing Tool…PLUS 3 of the Best Ways to Use it and How to Get MAXIMUM Leverage from it.  No other Marketing Tool is More Controllable, Manageable, and Predictable making it Ideal for Small Businesses.
• And Much MORE!!

Thursday March 19th, 4PM ET. 

Dan Kennedy and Bill Glazer of Kennedy-Glazer are two of the top marketing experts in the country, responsible for generating millions in sales and Robert is the one who crafts many of their hugely successful marketing messages.

You don’t want to miss this free call and there are only 250 spots available.
To register and for more information, go here.

I Don't Want to Know About You

Lesley Morrissey, Our official Writing for the Web Expert says:

When I arrive on your website I don't want to know what you do. I'm not interested in who you are and I certainly don't want to be told how long you've been in business or what you're selling.

If I've landed on your website as the result of a search I'm looking for something - I want information about something, or I want to know if you can solve my problem. The first thing I want to know is 'have I come to the right place?'

Read Lesley's entire article I Don't Want to Know About You

Article Promotion for Better Search Engine Placement

Marnie Pehrson, Owner of Ideamarketers says:

I'm writing this article to stress the importance of choosing your primary keyword phrases and article titles wisely for article marketing. I had an IdeaMarketers bidder write me to say his site wasn't receiving traffic from search engines. I investigated the situation and found that when I searched for his article's primary keyword phrase on Google, he actually had the top four natural listings for his article and Web site!

Read Marnie's entire article Article Promotion for Better Search Engine Placement

Words and Pictures -- Readability

Lesley Morrissey, Our official Writing for the Web Expert says:

What they don't teach in design school

If you're a designer you know the power of design -- it can take an ordinary company, product or service and make it look professional and highly attractive.

If you're a writer you know the importance of targeting your reader accurately and giving them the information they want.

Read Lesley's entire article Words and Pictures -- Readability

The power of headlines

Lesley Morrissey, Our official Writing for the Web Expert says:

I’ve been reading about headlines and just how important they are.

It’s the point at which your reader decides whether it’s worth reading any further and if you’ve got the information, solution or products that they are hoping for.

Read Lesley's entire article The power of headlines

The power of headlines

Lesley Morrissey, Our official Writing for the Web Expert says:

I’ve been reading about headlines and just how important they are.

It’s the point at which your reader decides whether it’s worth reading any further and if you’ve got the information, solution or products that they are hoping for.

Read Lesley's entire article The power of headlines

Home Sweet Home

Lesley Morrissey, Our official Writing for the Web Expert says:

When people type your website name into their browser they land on your home page -- so what do you do to keep them on your website now you've got them?

Firstly, make sure that there's something to connect with them quickly.

Read Lesley's entire article Home Sweet Home

I Don't Want to Know About You

Lesley Morrissey, Our official Writing for the Web Expert says:

When I arrive on your website I don't want to know what you do. I'm not interested in who you are and I certainly don't want to be told how long you've been in business or what you're selling.

If I've landed on your website as the result of a search I'm looking for something - I want information about something, or I want to know if you can solve my problem.

Read Lesley's entire article I Don't Want to Know About You