Writing and Publishing

Get Started as a Coach or Consultant With A Sure-Fire, 10-Step Formula

Adam Urbanski, our official Information Marketing Expert

"My guess is first I'll need some zippy flyers and a tri-fold brochure," said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that's what everyone does, right? And it seems like a logical place to start, doesn't it?

It's interesting that while most people who call me about my marketing mentoring services are well-established practitioners looking for a new edge, Matt's message was one of the 14 emails I got last week from people who are just starting to build their practice.

They all wanted to know the best way to get started fast but seemed to be fixated on getting their fliers and brochures ready.

Fact is, "zippy flyers and tri-folds" are a bad idea when you are just starting out. They can be pricey if you want them to look sharp. But even worse - they are so "inflexible".

Read Adam's entire article A Sure-Fire, 10-Step Formula to Get Started as a Coach or Consultant

Attract Clients Like Crazy! Teach Don't Market.

Adam Urbanski, our official Information Marketing  Expert

In private, candid conversations many entrepreneurs and service professionals share with me that what they really want is to make a difference in the world by sharing with others what they have learned about life and business.

But instead of starting right now, they postpone doing this until some undefined time in the future!

Big mistake!

There are three reasons why you should start teaching now:

First, by teaching, you make your solutions, and yourself, easier to find.

Most buyers start out as information seekers. They don't search for things to buy, but for solutions to their problems.

Second, teaching is a better way to grab attention.

Bombarded by promotions, our potential customers have become masters of dodging sales pitches. Sharing effective tips and resources becomes a powerful client magnet.

Read Adam's entire article Stop Marketing and Start Teaching to Attract Clients Like Crazy!

Free Two-Part Teleseminar: Big Impact Fast Profits for Coaches

Adam Urbanski, our official Information Marketing Expert

Get More High-Paying Clients and Make More Money in the Next 30 Days Than You Made in the Past 12 Months!

Adam Urbanski, founder of Marketing Mentors, Inc. will be hosting a free two-part teleseminar on Wednesday, August 24 and Thursday, August 25 at 1 pm PDT entitled "Big Impact Fast Profits" designed specifically for coaches, consultants, speakers, service professionals and authors.

Participants can register at www.BigImpactFastProfits.com to learn how to turn their passion into profitable business.

Here are some of the things attendees of this teleclass series will learn:

=> How your past successful corporate or academic career has conditioned you to think like an employee and actually make you struggle and fail in business.

=> Specific, powerful thinking skills you can easily learn and master how entrepreneurs quickly recognize and capture money-making opportunities right in front of them.

Read Adam's entire article Free Two-Part Teleseminar: Big Impact Fast Profits for Coaches

How to Make a Habit of Self-Discipline

Adam Urbanski, our official Infomation Marketing Expert

Lack of discipline is what often prevents small-business owners from creating extraordinary organizations and having more meaningful lives. Discipline is the ability to continue doing things after the mood in which they were started is long gone.

Here are tips on how to go about working on your self-discipline:

1.    Discipline doesn't always mean punishment. Changing the way you look at being disciplined is themost difficult step. Just thinking about it often brings to mind negative connotations: limitations, sacrifice, reprimand . . . But it's up to you to use the stick or the carrots to motivate yourself to take action. Realize that self-discipline doesn't limit you, but rather it gives you the power to do the things that matter most both in business and in life.

Read Adam's entire article 5 Tips to Create a Habit of Self-Discipline

5 Reasons to Build Your Email List NOW

Adam Urbanski, our official Information Marketing Expert

If you think that building a following on social networking sites eliminates the need for building your own email list, I say WAKE UP!

Daily, we are bombarded with the massive amount of information, so getting and keeping the "email attention" of potential and current clients is something every business owner should be very concerned about.

In fact, when you see or hear case studies of people who go from zero to tens, even hundreds of thousands of dollars in profits in only weeks, you can be sure those people have invested time and effort to build their own list first!

Read Adam's entire article 5 Reasons to Build Your List NOW

Seven Unique Advantages to Owning an Information Marketing Business

Have you always wanted to start your own business since the days of childhood lemonade stand? Not sure what business to focus on especially in today's market? Did you know that the information marketing business has seven unique advantages over any other proven business models?

Unique Advantage 1: There is a low barrier to entry. You can start with very little money.

When I was in the restaurant business, each store cost us about $150,000 to $200,000 in equipment and tenant improvements for the location. It was a lot of money just to get in, and none of it was guaranteed to succeed. We never knew whether the location would be a winner and we'd be able to break even or recoup our money. We were only hoping we would make a profit.

Read Adam's entire article Seven Unique Advantages to Owning an Information Marketing Business

Adam Urbanski, our official Information Management Expert

Top 3 Beliefs of an Information Marketing Millionaire

Have you ever wondered why some people seem to attract money and success while others can't seem to get ahead no matter how hard they try? I want to share with you the three fundamental differences that enable successful people to achieve their information marketing business goals super-fast and become millionaires with lightning speed.

At the very core, we are the same as everybody else. We still put our pants on one leg at a time in the morning. There is nothing different in terms of skills between millionaires and everyone else.

I'm not any smarter. I certainly didn't have any special advantages to start with. If anything, I think you might be in a better position than I was starting out. The only difference is that I have found a way to make my information marketing business work and you might still be looking for it.

Read Adam's entire article Top 3 Beliefs of an Information Marketing Millionaire

Adam Urbanski, our official Infomation Marketing Expert

5 Basic Steps to a Million Dollar Information Marketing Business Model

Building a million dollar information marketing business doesn't start with buying the latest article or blog submitting gizmo or list of 5 million subscribers for $27! It also doesn't start by investing in ever more popular fly-by-night tactics that work today and are obsolete (or banned) tomorrow.

Instead, information marketing millionaires first build strong foundations for success by focusing on developing an effective business model that allows fast growth.

Read Adam's entire article 5 Basic Steps to a Million Dollar Information Marketing Business Model

Adam Urbanski, our official Information Marketing Expert

You Are NOT George Clooney - So Get Your Social Networking Act In Gear

When George Clooney was recently asked about his take on Facebook at the Toronto Film Festival, his response was short: "I'd rather have a prostate exam than a Facebook page."

Now, that's probably understandable when movie studios (his potential clients) have his number on a speed dial, and pesky paparazzi (freebie seekers and unqualified prospects) chase after his every move.

But unless you already have more prospects and high quality clients than you and your business can handle, your approach to social networking should be drastically different.

Read Adam's entire article You Are NOT George Clooney - So Get Your Social Networking Act In Gear

Adam Urbanski, our official Information Marketing Expert

How to Build a Responsive List in Five Simple Steps

Building your own list is actually quite easy. Making sure it is targeted, and that it remains responsive, that's a bit more difficult but something everyone can easily learn.

Here is a simple five-step process to get you started on your way to creating a thriving and responsive list:

 PLAN AHEAD. Consider how building and using your own database of fans will fit into your overall marketing activities.

Read Adam's entire article How to Build a Responsive List in Five Simple Steps

Adam Urbanski, our official Information Marketing Expert