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Email Marketing - What Do Your Subscribers Want In An Email?

Transparency, appreciation, real value.

That's what your website visitor wants. They're tired of scams and incorrect information. They want quality content from a person of integrity. And that's what you want to give your potential customers -- those loyal subscribers to your newsletter.

Nothing will take the place of absolute transparency, simplicity, honesty, and kindness. The Golden Rule is the only rule of conduct that will bring true success in any business.

Read Lisa's entire article Email Marketing - What Do Your Subscribers Want In An Email?

Lisa Preston, our official Email Marketing Expert

Email Marketing - Connecting With your Subscribers

Just having a list of subscribers in a lucrative niche doesn't mean you're making money! It's a great start, but there's more to email marketing than just uploading a few messages in the old autoresponder.

You have to connect with the subscriber's mind by making him feel that you're just a regular person like he is, and that you understand his frustrations and are really anxious to serve him. You want the best for him.

You don't need to be a born salesman to do this. Everyone can treat a customer kindly and with a cheerful, helpful manner.

Read Lisa's entire article Email Marketing - Connecting With your Subscribers

Lisa Preston, our official Email Marketing Expert