Writing and Publishing

Hiring & Motivating Key Employees - What Do You Expect

Employee turnover is a fact of business life. A recent study showed that the associated costs of replacing each employee costs a company 29 to 46 percent of his or her salary! In today’s world of 1 to 1 marketing and customer relationship management, it is essential to reduce turnover to help key employees nurture successful business relationships with customers. After all, your front counter people are your most valuable asset because they’re the key personnel who greet and interact with your customers.

As many dry cleaners wrestle with changing from a company based to a customer-based organization, employees face accountability, technology and behavioral challenges that must be addressed by management.

Read Allan's entire article Hiring & Motivating Key Employees - What Do You Expect

Allen Katz, our official Loyalty Coach and Copywriting Expert

Bonsai Gardening Portal, Learning 2 Bonsai, Launches to Educate Gardeners

Learning2Bonsai.com is a new online gardening community, still in Beta. Its mission is to educate the public on the diverse benefits of using this ancient gardening art form to calm the mind, bond with nature and fulfill a person's innermost quest for creativity that lasts a lifetime.

According to Ashley Carrier, Principal of BonsaiOutlet.com, "Learning2Bonsai.com is a gardener's oasis where enthusiasts and novices alike can join together to share Bonsai photos, techniques and expertise to help each other enjoy this ancient art form, Bonsai.

Read Allan's entire article Bonsai Gardening Portal, Learning 2 Bonsai, Launches to Educate Gardeners

Allan Katz, our official Loyalty Coach and Copywriting Expert

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

There is an old saying that cats have nine lives.

Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days. But the more simplistic answer is that cats are resilient creatures, who manage to get into the tightest places and still land on their feet. Most have split personalities, suffering from eternal schizophrenia. One minute they're cuddling up to you like a warm, furry ball. The next they're arching their back and hissing, afraid of their own shadow.

Read Allan's entire article The Nine Lives of Customer Loyalty Marketing

Here's how to become more successful with character traits you already have

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

The bottom line is that to be successful in business and in life you'll need to cultivate a sense of balance in your life. Choose to do work you love, delegate the rest. Find time each day to sit quietly with yourself and enjoy the tranquility of not having to think about anything but yourself, as difficult as that might be for you to face. Be decisive by trusting your own intuition while balancing the advise you seek from professionals who can hold you accountable.

Read Allan's entire article Here's how to become more successful with character traits you already have

Hiring & Motivating Key Employees - What Do You Expect

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

Employee turnover is a fact of business life. A recent study showed that the associated costs of replacing each employee costs a company 29 to 46 percent of his or her salary! In today’s world of 1 to 1 marketing and customer relationship management, it is essential to reduce turnover to help key employees nurture successful business relationships with customers. After all, your front counter people are your most valuable asset because they’re the key personnel who greet and interact with your customers.

Read Allan's entire article Hiring & Motivating Key Employees - What Do You Expect

10 Lead Generation Tips

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

With the average cost of face to face cold calls going through the roof, sales organizations are testing new ways to bring back a higher quality of sales leads for their sales people. A good flow of quality leads will help keep your sales people motivated, reduce your advertising and selling costs and boost overall marketing efficiency.

Read Allan's entire article 10 Lead Generation Tips

Don't Assume Customers Want A Loyalty Relationship With You

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

Your customer list is your most valuable asset. Cultivating a relationship with each and every customer is a must in today's economy. Yet there are hidden dangers in trying to build these relationships with just a frequent buyer program.

Customer loyalty marketing programs have been around for over 25 years. You might think that they are powerful tools for increasing market share.

Read Allan's entire article Don't Assume Customers Want A Loyalty Relationship With You
 

What Makes Marketing Work

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

Many small businesses have a natural aversion to marketing. That's understandable because marketing can be intimidating if you don't know what makes marketing work.

In my marketing blueprint there are eight steps to successfully generating productive, response driven marketing results.

Read Allan's entire article What Makes Marketing Work

What Makes Writing Copy for your Website Different?

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

Writing copy for your website is different than traditional copywriting for direct marketing like brochures, sales letters or 4-color postcards. Website copy requires an expertise in direct response marketing because sentences need to be shorter, to the point and demand action quickly and effectively.

Read Allan's entire article What Makes Writing Copy for your Website Different?

Recession Proof Marketing

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

In good times and in bad, the one sided media is constantly bombarding us with negative forecasts a gloomy predictions. When companies feed into this negativity it becomes a self fulfilling prophecy almost. "Well the economy is getting bad, so let's reduce expenses."

One economist noted that there are always ways to make money -- you just do it differently in good times versus bad times.

Read Allan's entire article Recession Proof Marketing