Writing and Publishing

How to Give Your Biz a Boost with a Mid-Year Makeover

In just 30 days the first half of 2010 will be over. Are you on track for hitting all your business goals for the year? If YES - congratulations. If not, now is a great time to review and modify your marketing action plan.

A quick check-up of your marketing strategies and promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost and put you back on success track. In fact, this one activity is so important, I recommend you do it at least quarterly!

Here are five key areas to focus on with your quarterly marketing makeover.

1. Clarify Your Objectives (some prefer to call it goals)

Read Adam's entire article How to Give Your Biz a Boost with a Mid-Year Makeover

Adam Urbanski, our official Information Marketing Expert

International Protocol: Cultural Differences in Business

The world is getting smaller and expectations for proper protocol in international business circles are determining how much of the available "pie" foreign companies are going to earn. With the increase of offices abroad and partnerships across borders, the skills of diplomacy and international protocol are being called into use more and more. Another growing trend is business trade missions coming from overseas to learn how Americans do business. As Americans, whether we are personally savvy or not, we have to overcome the prevalent description used to describe us -- the "Ugly American".

How can you make your first impression on someone from another culture be positive? Have a little respect. Too simple? What does a little respect mean? It means more than you think. It of course covers your interest in the other person's right to do business and their interest in doing business with you. But what if you've never done business outside the United States? How do you work in a mixed culture business setting? When it comes time for you to travel overseas, four practical preparations can help you arrive in a courteous frame of mind and start your trip on the right foot:

Read Cynthia's entire article International Protocol: Cultural Differences in Business

Cynthia Lett, our official Business Etiquette Expert

Inviting People to Read Your Website Articles

There are many good resources available on the web for creating website articles. Major websites are moving towards designs which are simple and fast loading rather than having a website which is filled with flashy graphics and dynamic html. Because most often, it is the content and the articles on these websites that are the main appeal to Internet surfers. So a goal is to convert the casual web surfer into a reader at your site.

Reader Friendly Articles

The content and articles on a website should be presented in such a way that readers are attracted to them. Everything needs to be of top quality to persuade readers to keep on reading, using the following points as general guidelines with your content and article presentation:

Read Diana's entire article Inviting People to Read Your Website Articles

Diana Barnum, our official Ghostwriter/PLR Expert

7 Reasons Why Start an Information Marketing Business

If you’re a coach, consultant, or your business is to provide some type of professional services to your clients, then information marketing is probably one of the best ways to stop selling time for money, attract more clients, increase your income, and even make money while you’re asleep.

Here are seven unique advantages an info marketing business has over any other business models.

Unique Advantage 1: Low financial barrier to entry.

When I was in the restaurant business, each store cost us about $150,000 to $200,000 in equipment and tenant improvements just to open the store.

It was a lot of money to put at risk, because you never really know how the restaurant will do until it’s open. We never knew whether the location would be a winner and we’d be able to break even and recoup our money. We could only hope to make a profit after a year or two.

Read Adam's entire article 7 Reasons Why Start an Information Marketing Business

Adam Urbanski, our official Information Marketing Expert

How to Meet 300 People in 30 Seconds

The title of this article suggests that you might be standing in front of a crowd of 300 and introducing yourself. Not really. You just met one guy who looks like he might be nice to talk with at this party you both are enjoying. But -- did you realize when you said hello that you just met everyone he knows too? Well, you did.

When someone meets us for the first time, they are physically standing near us, looking at our face, hearing our voice, interpreting our words but . . . they are making an impression on us that we will likely share with anyone in our personal network of friends and family. If you decide that you don't like the way he wears his clothes, or that he is not friendly and someone you know mentions his name to you, you will respond with your opinion about him. Be is good or bad, he has just been introduced in absentia to your friend. This is a scenario played out over and over again until it may come back to you directly. Has anyone ever said to you, "Oh, yes, I have heard a lot about you."? What have they heard and from whom did they hear it? Who knows?

Read Cynthia's entire article How to Meet 300 People in 30 Seconds

Cynthia Lett, our official Business Etiquette Expert