Allan Katz, Our official Loyalty Coach and Copywriting Expert says:
Your customer list is your most valuable asset. Cultivating a relationship with each and every customer is a must in today's economy. Yet there are hidden dangers in trying to build these relationships with just a frequent buyer program.
Customer loyalty marketing programs have been around for over 25 years. You might think that they are powerful tools for increasing market share.
Read Allan's entire article Don't Assume Customers Want A Loyalty Relationship With You
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