Allan Katz, Our official Loyalty Coach and Copywriting Expert says:
In a tough economy sales organizations need new ways to attract and qualify quality leads. A good flow of quality leads will help keep your sales people motivated, reduce your advertising and selling costs and boost overall marketing efficiency.
Here are another 10 creative marketing techniques for generating high quality leads. Naturally each one has pros and cons so test carefully.
Read Allan's entire article 10 Methods for Producing High Quality Sales Leads
I think #2 is particularly good advice - it's a way to think more mechanically about lead conversion, you don't always want the highest/broadest conversion level for leads, you want the combination of the largest number of people who are readiest to buy.
Mathew
www.blist.com
Posted by: mathew johnson | January 26, 2009 at 07:35 PM