Lesley Morrissey, Our official Writing for the Web Expert says:
When I arrive on your website I don't want to know what you do. I'm not interested in who you are and I certainly don't want to be told how long you've been in business or what you're selling.
If I've landed on your website as the result of a search I'm looking for something - I want information about something, or I want to know if you can solve my problem.
Read Lesley's entire article I Don't Want to Know About You
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