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November 11, 2008

What Makes Writing Copy for your Website Different?

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

Writing copy for your website is different than traditional copywriting for direct marketing like brochures, sales letters or 4-color postcards. Website copy requires an expertise in direct response marketing because sentences need to be shorter, to the point and demand action quickly and effectively.

Read Allan's entire article What Makes Writing Copy for your Website Different?

Posted at 10:35 AM in Copywriting |

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