Glenn Dietzel, Our official Business Authoring Expert says:
Have you ever noticed that people are not alike? Looks like a silly question, because everyone knows that people are not alike.
Still, when it comes to sales and marketing and to positioning ourselves as the expert in our field, we have a general tendency to consider every other person to have similar interests to us, and to have similar needs and wants to us.
Read Glenn's entire article What Kind of Author Are You?
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