Writing and Publishing

Writing the Stuff of Civil Rights History

Susan Klopfer, Our official Self-Publishing Expert says:

As writers, are we prepared to meet increased readers' demands for stories of U.S. civil rights history?

Whether motivated by new laws intended to prosecute unpunished crimes from the civil rights era or by election of this country's first black president -- to expect heightened interest in civil rights topics just makes sense.

Read Susan's entire article Writing the Stuff of Civil Rights History

Beauty and the Beast and the Bad Boy Syndrome

Marcia McClure, Our official Romance Novelist says:

Yes, truly, one of my favorite fairy tales has always been "Beauty and the Beast." To me, the tale of Beauty's beast whispers of so many aspects I love about romance, as well as life in general. The idea that patience and love see beyond the battered and broken, that the power of love brings change, compassion, sympathy, courage and triumph. It's a wonderful lesson, a beautiful romance, and I always wanted to write my own version of it.

Read Marcia's entire article Beauty and the Beast and the Bad Boy Syndrome

How to Stand Out

Adam Urbanski, Our official Information Marketing Expert says:

Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?

How do you differentiate yourself? With the explosion of service businesses it should be your top concern - to set yourself apart from the pack. The trick is to be one in a million, not one of the million.

Read Adam's entire article How to Stand Out

TMI: Watch Out For This Dreaded New Syndrome During The Holidays!

Ronda Del Boccio, Our official Storytelling Expert says:

New syndromes show themselves over the years. What one generation fails to recognize, the next identifies as a truly life-altering condition. I think it's time for us to add a new condition to the list.

First, let me define syndrome. According to Dictionary.com, one definition of a syndrome is " A group of symptoms that collectively indicate or characterize a disease, psychological disorder, or other abnormal condition."

Read Ronda's entire article TMI: Watch Out For This Dreaded New Syndrome During The Holidays!

How to Avoid Being Ripped Off By Fake Marketing Gurus

Adam Urbanski, Our official Information Marketing Expert says:

A marketing rip-off that makes me sick! If you are interested in learning how to better promote your business, there are hundreds of "gurus" out there ready and eager to RIP YOU OFF! These "con artists" are savvy, slick, and highly skilled in the area of emptying your wallet! Fortunately, with a bit of education, you can avoid being their next victim.

Read Adam's entire article How to Avoid Being Ripped Off By Fake Marketing Gurus

Don't Assume Customers Want A Loyalty Relationship With You

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

Your customer list is your most valuable asset. Cultivating a relationship with each and every customer is a must in today's economy. Yet there are hidden dangers in trying to build these relationships with just a frequent buyer program.

Read Allan's entire article Don't Assume Customers Want A Loyalty Relationship With You

Writing Gremlins, Part Two: Increasing Your Writing Power

Doug Kurtz, Our official Writing Coach Expert says:

Gremlins are the cruel, cunning embodiment of the limiting thoughts that hold writers back. The first step toward vanquishing yours is to consciously notice its presence. This skill takes practice and is worth developing because it shifts power to you, the observer, and allows you to choose a proactive response.

Read Doug's entire article Writing Gremlins, Part Two: Increasing Your Writing Power

How To Easily Overcome The Dreaded Disease of Lazy Thinking In Writing A Book!

Glenn Dietzel, Our official Business Authoring Expert says:

Why do you think this way?

Whether you have considered this before or not, you need to be aware of what is blocking both your writing and building a business.

My goal with this article is to get in your face and help you grow up at this precise moment. If I don't do this, you will NOT understand this important lesson before it is too late.

Read Glenn's entire article How To Easily Overcome The Dreaded Disease of Lazy Thinking In Writing A Book!

Is your website a Derby or a Grand National?

Lesley Morrissey. Our official Writing for the Web Expert says:

In the horse racing world the Derby is a flat race -- a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to your website have to get past to arrive safely at the point where they have the information they need to make a decision to contact you? What sort of obstacles am I talking about? Let's start at the beginning.

Read Lesley's entire article Is your website a Derby or a Grand National?

The Touch of Sage Excerpt

Marcia McClure, Our official Romance Novelist says:

Sage gently poured water from a bucket onto the dry ground at the base of the little rose bush.

"There now," she said. "Your roses should take to bloomin' in just a few weeks, Ruthie." Crouching down in front of the small tombstone, Sage reached out, letting her fingers tenderly trace the roughly engraved letters of little Ruth's name. "I'm bettin' they'll be smellin' like Heaven itself this year."   

Read Marcia's entire article The Touch of Sage Excerpt