Adam Urbanski, Our official Information Marketing Expert says:
Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?
How do you differentiate yourself? With the explosion of service businesses it should be your top concern - to set yourself apart from the pack. The trick is to be one in a million, not one of the million.
Read Adam's entire article How to Stand Out
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