Lesley Morrissey, Our official Writing for the Web Expert says:
What a strange question! But did you know that the attention span of the average web-surfer is equivalent to that of a goldfish? About four seconds - if you're lucky!
So what will stop them from clicking off somewhere else? Something has to get their attention really quickly - within that magic four seconds. Let's look at the things that turn web-surfers on - and off!
Read Lesley's entire article What Has Your Website Got to Do with Goldfish?
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