Recession Proof Marketing

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

In good times and in bad, the one sided media is constantly bombarding us with negative forecasts a gloomy predictions. When companies feed into this negativity it becomes a self fulfilling prophecy almost. "Well the economy is getting bad, so let's reduce expenses."

One economist noted that there are always ways to make money -- you just do it differently in good times versus bad times.

Read Allan's entire article Recession Proof Marketing