Writing and Publishing

The Meltons of Glendora, Mississippi

Susan Klopfer, Our official Self-Publishing Expert says:

Once the 1955 J. W. Milam and Roy Bryant trial ended in Sumner, Mississippi for the murder of Emmett Till, less than a month later in the nearby small cotton town of Glendora, a black service station attendant and father of four children was killed by a friend of Milam’s.

Elmer Kimball murdered Clinton Melton and then nineteen days later, Melton’s young wife was killed, only a week before Kimball’s murder trial opened.

Read Susan's entire article The Meltons of Glendora, Mississippi

Recession Proof Marketing

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

In good times and in bad, the one sided media is constantly bombarding us with negative forecasts a gloomy predictions. When companies feed into this negativity it becomes a self fulfilling prophecy almost. "Well the economy is getting bad, so let's reduce expenses."

One economist noted that there are always ways to make money -- you just do it differently in good times versus bad times.

Read Allan's entire article Recession Proof Marketing

Use FOWL Language To Relieve Holiday Stress

Ronda Del Boccio, Our official Storytelling Expert says:

You have probably heard or read more than once that stress is bad. You know you should not take things too seriously and that you should take time to relax, but I would like to share something unique with you. Something nobody else has ever told you --

But first of all, I have to give the advice for which I am famous. Breathe. It costs nothing, and you have to do it anyway, so when you start feeling uptight or overwhelmed, take a few deep breaths.

Read Ronda's entire article Use FOWL Language To Relieve Holiday Stress

Writing Intuitively, Part Two: Intuition Rationalized

Doug Kurtz, Our official Writing Coach Expert says:

In the novel I'm writing, fire images recur ad nauseum. Boats burn, yards burn, dogs leap through flame, etc. The repetition eventually caught my attention, and my rational mind recoiled. Why so much fire? This is nonsense, man, stop it!

I made a conscious effort to snuff the flames, despite an urge to incinerate things in almost every chapter.

Read Doug's entire article Writing Intuitively, Part Two: Intuition Rationalized

Five Counter-Intuitive Indicators Of Small Business Success

Glenn Dietzel, Our official Business Authoring Expert says:

How do you know if your business is successful? In today's market place, don't be fooled by apparent versus actual business success. Here are five counter-intuitive indicators to judge your business success

1. Failure to win traditional marketing awards. If you have won any traditional awards, it means that you have lowered your marketing efforts to the standard of ‘status quo'.

Read Glenn's entire article Five Counter-Intuitive Indicators Of Small Business Success

Top 11 Information Marketing Business Mistakes to Avoid

Adam Urbanski, Our official Information Marketing Expert says:

If you've tried your hand at building an Internet-based business but haven't yet reached the success you want, find out these 11 deadly mistakes and how to avoid them.

Mistake #1 - Not Treating What You Do as a Business.

The difference between a hobby and a business is that a hobby doesn't make you money - it costs you money.

Read Adam's entire article Top 11 Information Marketing Business Mistakes to Avoid

Creating High-Leverage Marketing Assets

Adam Urbanski, Our official Information Marketing Expert says:

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.

If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers – you have to invest your time into creating marketing assets!

Read Adam's entire article Creating High-Leverage Marketing Assets

What Has Your Website Got to Do with Goldfish?

Lesley Morrissey, Our official Writing for the Web Expert says:

What a strange question! But did you know that the attention span of the average web-surfer is equivalent to that of a goldfish? About four seconds - if you're lucky!

So what will stop them from clicking off somewhere else? Something has to get their attention really quickly - within that magic four seconds. Let's look at the things that turn web-surfers on - and off!

Read Lesley's entire article What Has Your Website Got to Do with Goldfish?

The Highwayman of Tanglewood Excerpt

Marcia McClure, Our official Romance Novelist says

Bright pink and warm lavender on a canvas of night blue was the painted sky of sunset as Faris Shayhan walked through the Tanglewood Forest. She was glad for the glimpse of a meadow ahead--a break in the trees which would allow her to look heavenward into the beauty of nature's twilight painting above.

Read Marcia's entire article The Highwayman of Tanglewood Excerpt

Welcome to addictive entrepreneurship

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

The entrepreneurial life is portrayed in our popular culture as the one guy in a million who makes it big by inventing the next pet rock or high tech gadget. Yet there are thousands if not millions of people each year who get sucked into the notion that you can just quit your job down at the local burger joint, put up a website and presto, you’re rich.

Read Allan's entire article Welcome to addictive entrepreneurship