Writing and Publishing

The Five Methods To Generate Profitable Marketing Ideas Quickly

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon

Mr. McAlindon, President of the Parthenon Group in Nashville, Tennessee said, "There is a difference between creativity and innovation. Innovation is a creative collaboration. Converting creativity to innovation is a team sport."

Read Allan's entire article The Five Methods To Generate Profitable Marketing Ideas Quickly

Authoring Coach Shares What Goes on in the Shower

Glenn Dietzel, Our official Business Authoring Expert talks about the importance of finding your place of inspiration in this comical video:

Authoring Coach Shares What Goes on in the Shower

Four Super-Deadly Marketing Sins; and How to Fix Them

Adam Urbanski, Our official Information Marketing Expert says:

It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them” book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is – they are convinced their marketing is great and their phone will be ringing off the hook any moment now! Time for a reality check!

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De-Junk Your Life to Reduce Stress

Ronda Del Boccio, Our official Storytelling Expert says:

Is anyone else REALLY sick of chain e-mails? You know -- the ones where someone sends a prayer, poem, or joke with a call to action at the end. "Send this to ten people or something horrible will happen to you." I even got one promising more weight loss for more forwards.

Read Ronda's entire article De-Junk Your Life to Reduce Stress

Something unusual - read this!

Lesley Morrissey, Our official Writing for the Web Expert says:

I don’t make a habit of promoting products, but being, indirectly, a marketing person, I think anything that helps people to market their businesses effectively is a good thing!

Read Lesley's entire article Something unusual - read this!

Low Cost Marketing For Businesses On A Budget

Allan Katz, Our official Loyalty Coach & Copywriting Expert says:

As most other marketing experts will also tell you, it's time to start a more aggressive marketing campaign. Now is the not the time to stop marketing. That's what your competitors are doing . . . . nothing!

Read Allan's entire article Low Cost Marketing For Businesses On A Budget

What Joel Comm Knows About This Book Marketing Strategy That You Don’t Know

Glenn Dietzel, Our official Business Authoring Expert says:

One of my clients, Joel Comm, just wrote another book entitled, Click Here To Order. You definitely want to order this book, but more importantly you want to apply what we taught Joel about how to build your backend. Go here right now and get this book…as you do so, ask yourself this, “Isn’t it time you developed the kind of credibility to bring you the success that you have always dreamed of?

Read Glenn's entire article What Joel Comm Knows About This Book Marketing Strategy That You Don’t Know

Five Steps to a Web Site That Sells

Adam Urbanski, Our official Information Marketing Expert says:

I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.

Read Adam's entire article Five Steps to a Web Site That Sells

Dating Woes of a Blind Dog Owner

Ronda Del Boccio, Our official Storytelling Expert says:

People always say that if a man wants to find a woman, he should get a dog. The idea being that a woman will become entranced with the animal and fall for the man who would own such a wonderful creature. I've seen it work a few times.

Read Ronda's entire article Dating Woes of a Blind Dog Owner

Crafting your message

Lesley Morrissey, Our official Writing for the Web Expert says:

I’ve got on my soapbox about focus in previous blogs, but the whole page needs to have a purpose AND to be written in a clean and concise style.

Let’s look at structure for a page.

Read Lesley's entire article Crafting your message