Every picture tells a story

Lesley Morrissey, Our official Writing for the Web Expert says:

… or does it?  I keep seeing websites that feature pretty pictures right across the page, in prime real estate that really don’t help to make their point - and especially not to people who have only just ‘landed’.

Then there are those appalling stock photos of attractive people in blue suits that abound.  I haven’t been in any office where everyone looks so beautiful - or wears such naff clothes!  They look exactly what they are - posed photos and say almost nothing about the organisation they are supposedly promoting - except perhaps that they are unwilling to spend money on getting decent visuals for the website.

Read Lesley's entire article Every picture tells a story