Writing and Publishing

Keep Your Marketing Simple with This 6-Step Model

Adam Urbanski, Our official Information Marketing Expert says:

Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn't one of your strengths.

Read Adam's entire article Keep Your Marketing Simple with This 6-Step Model

There's a Book in You

Susan Klopfer, Our official Self-Publishing Expert says:

I really don't "love" to write. It's hard for me to express myself on paper even though I've been doing it for a long time. The truth is that my mother, who is a talented writer, made me take up this craft one year when I was home for college and in need of a job.

Read Susan's entire article There's a Book in You

How To Leverage These Four Gaps In Your Business Niche Marketing Right Now

Glenn Dietzel, Our official Business Authoring Expert says:

Before we get going today with this business niche marketing principle, make sure you watch the 10 second business niche video below. It demonstrates the most power teaching method and that is teaching by modeling. Watch this live coaching as my 11 year old son Calum shoots this video and understand this concept right now. “It’s not about perfection, it’s about perception.”

Read Glenn's entire article How To Leverage These Four Gaps In Your Business Niche Marketing Right Now

What Makes Marketing Work

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

Many small businesses have a natural aversion to marketing. That's understandable because marketing can be intimidating if you don't know what makes marketing work.

In my marketing blueprint there are eight steps to successfully generating productive, response driven marketing results.

Read Allan's entire article What Makes Marketing Work

Little Blessings That Grace Our Day

Ronda Del Boccio, Our official Storytelling Expert says:

What is it about being human that makes it so easy for us to find fault instead of favor?

Here's what I mean.

It is so easy to get caught up in what is wrong with our lives.
Have you ever complained to a restaurant manager about a snotty server, cold food or bad service? Legitimate complaints, perhaps, but how did you react? Were you calm and reasonable, or loud and blustery?

Read Ronda's entire article Little Blessings That Grace Our Day

Every picture tells a story

Lesley Morrissey, Our official Writing for the Web Expert says:

… or does it?  I keep seeing websites that feature pretty pictures right across the page, in prime real estate that really don’t help to make their point - and especially not to people who have only just ‘landed’.

Then there are those appalling stock photos of attractive people in blue suits that abound.  I haven’t been in any office where everyone looks so beautiful - or wears such naff clothes!  They look exactly what they are - posed photos and say almost nothing about the organisation they are supposedly promoting - except perhaps that they are unwilling to spend money on getting decent visuals for the website.

Read Lesley's entire article Every picture tells a story

World’s First Live Author Coaching Event Creates Impact

Glenn Dietzel, Our official Business Authoring Expert says:

According to David Hancock, CEO of Morgan James Publishing, it takes the average person 100 formal book proposal submissions only to get a publisher to say 'no'. Many submissions go unanswered, and many publishers disallow simultaneous submissions. This typically increases the time it takes for a book to get into print. 

Read Glenn's entire article World’s First Live Author Coaching Event Creates Impact

9 Musts of Marketing

Adam Urbanski, Our official Information Marketing Expert says:

1. You Need a Specific Target Market

You need an easy-to-find and contact target market. Find out how to fast build a database of potential clients to promote to. Even better - how would you like to get into your prospects heads and know exactly what they are looking for?

Read Adam's entire article 9 Musts of Marketing

Fulfill the Law of AttrACTION

Ronda Del Boccio, Our official Storytelling Expert says:

The Secret is out! Thanks to this movie, the Law of Attraction has made the kind of splash that would make P. T. Barnum proud!

Just in case you have no clue what I'm talking about, The Law of Attraction is the magnetic force that brings into your experience what you pay attention to. This is the secret that a small fraction of people have known about throughout history. It is the same force that makes people who expect things to go badly continue to have bad things happen. Those who understand how to apply this law are able to attract whatever they want into their experience, including material wealth, situations, success, and relationships.

Read Ronda's entire article Fulfill the Law of AttrACTION

Search engine optimisation

Lesley Morrissey, Our official Writing for the Web Expert says:

Most of us have heard of the magic mountain - the search engine list - and we all want to be number one, or at least in the top ten.  In fact, being number 10 is actually better than being number 6 or 7 - people remember the first and last better than those in the middle!

Read Lesley's entire article Search engine optimisation