Writing and Publishing

Blind Author Uses Videos & Web 2.0 Media To Promote Her Business

Glenn Dietzel, Our official Business Authoring Expert says:

New authors may believe that if their book is published in New York they will not need to do much more than have a website in order to market their book. The truth is that anyone who writes a book will need to do the majority of the marketing, whether the book is self produced or published by a small press or a large New York publisher.

Read Glenn's entire article Blind Author Uses Videos & Web 2.0 Media To Promote Her Business

Five Habits of Highly Effective Networkers

Adam Urbanski, Our official Information Marketing Expert says:

How to Turn Chicken Dinners into New Clients and an Endless Stream of Referrals

Even though business networking can quickly put you in front of how new prospects, help you create life-long strategic alliances, get more referrals and simply find people you really enjoy hanging out with, majority of professionals have no clue how to make their networking count.

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Call It What It Is

Ronda Del Boccio, Our official Storytelling Expert says:

I read a couple of writing magazines every month. To be more precise, I devour them and digest anything that will help me be a better writer.
Now the cats, the dog and the humans have a new form of entertainment. Chicken TV. Yes, we've started raising chickens, and they are better than any situation comedy on television.

Read Ronda's entire article Call It What It Is

Hiring & Motivating Key Employees - What Do You Expect

Allan Katz, Our official Loyalty Coach & Copywriting Expert says:

Employee turnover is a fact of business life. A recent study showed that the associated costs of replacing each employee costs a company 29 to 46 percent of his or her salary! In today’s world of 1 to 1 marketing and customer relationship management, it is essential to reduce turnover to help key employees nurture successful business relationships with customers. After all, your front counter people are your most valuable asset because they’re the key personnel who greet and interact with your customers.

Read Allan's entire article Hiring & Motivating Key Employees - What Do You Expect

Click here!

Lesley Morrissey, Our official Writing for the Web expert says:

How many websites have you visited that instruct you to ‘click here’?  There are plenty of people who use this phrase in the hope that your curiosity will get the better of you.  However, my response to an instruction to ‘click here’ is ‘why should I?’

Read Lesley's entire article Click here!

Becoming an Author Allowed Him to Quit His Sales Job & Live His Dream

Glenn Dietzel, Our official Business Authoring Expert says:

According to the Association of American Publishers, 83 per cent of Americans want to write a book. Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle.

Read Glenn's entire article Becoming an Author Allowed Him to Quit His Sales Job & Live His Dream

'Ordinary' Citizens Question Public Officials Over Voting Fraud

Susan Klopfer, Our official Civil Rights Expert says:

This observation became apparent Christmas week as California’s Secretary of State ordered both the controversial voting machine manufacturer Diebold and federal testing labs to "clean up their acts" following actions taken by Black Box Voting, a citizen-led voting fraud group.

Read Susan's entire article 'Ordinary' Citizens Question Public Officials Over Voting Fraud

A Sure-Fire, 10-Step Formula to Get Started as a Coach or Consultant

Adam Urbanski, Our official Information Marketing Expert says:

“My guess is first I'll need some zippy flyers and a tri-fold brochure” said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that’s what everyone does, right? And it seems like a logical place to start, doesn’t it?

Read Adam's entire article A Sure-Fire, 10-Step Formula to Get Started as a Coach or Consultant

A New Form Of Entertainment - Chicken TV

Ronda Del Boccio, Our official Storytelling Expert says:

I love watching animal antics. I especially enjoy animals that stay close to me, since I can't see them well if they're very far away.

Now the cats, the dog and the humans have a new form of entertainment. Chicken TV. Yes, we've started raising chickens, and they are better than any situation comedy on television.

Read Ronda's entire article A New Form Of Entertainment - Chicken TV

Divided Loyalty And What To Do About It

Allan Katz, Our official Loyalty Coach and Copywriting Expert says:

In Asia today, according to Rayana Pandy,online editor of Singapore's Marketing Daily, there is a proliferation of loyalty schemes. She wanted to know if loyalty cards were simply a panacea for flagging sales or a true marketing strategy and are they effective today.

Read Allan's entire article Divided Loyalty And What To Do About It