Lesley Morrissey, Our official Writing for the Web Expert says:
Take a look at your website pages - what is in ‘prime real estate’?
If you don’t know what prime real estate is - it’s the point at which the visitor’s eyes hit the screen and it’s usually somewhere around a third of the way down the screen. That’s where you engage the reader and get them to start the journey through your website - or not!
Read Lesley's entire article How does your website use ‘prime real estate’?
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