Lesley Morrissey, Our official Writing for the Web Expert says:
In the horse racing world the Derby is a flat race -- a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to your website have to get past to arrive safely at the point where they have the information they need to make a decision to contact you? What sort of obstacles am I talking about? Let's start at the beginning.
Read Lesley's entire article Is your website a Derby or a Grand National?
Comments