Writing and Publishing

Too much writing gives you brain fade

Lesley Morrissey, Our official Writing for the Web Expert says:

If you’ve ever been given a big document to read - pages and pages of closely packed text - you know exactly what I’m talking about.  If you look at the top of a page and there are only 2 paragraphs - one with 20 lines and one with about 30 lines, you’d be forgiven if your first thought was ‘I’ll go and get a coffee and read this later.’  Of course, the chances of you actually reading it later are slim - unless it’s really critical.

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The Nine Lives of Customer Loyalty Marketing

Allan Katz, Our official Loyalty and Copywriting Coach Expert says:

There is an old saying that cats have nine lives.

Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days. But the more simplistic answer is that cats are resilient creatures, who manage to get into the tightest places and still land on their feet. Most have split personalities, suffering from eternal schizophrenia. One minute they're cuddling up to you like a warm, furry ball. The next they're arching their back and hissing, afraid of their own shadow.

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Top 11 Reasons to Start Your Own Information Marketing Business Online

Adam Urbanski, Our official Information Marketing Expert says:

It seems nowadays you can't spend five minutes browsing the Internet without finding at least a handful of websites offering to eliminate all of your life's problems for just a few dollars.

Read Adam's entire article Top 11 Reasons to Start Your Own Information Marketing Business Online

Promoting Your Books; Easy and Fun

Susan Klopfer, Our official Self Publishing Expert says:

Once you write it, how do you sell it? Promoting books is easy and fun. Here's a great author success story that I learned as a journalist when living in Branson, Missouri

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I'll Push, You Steer

Ronda Del Boccio, Our official Storytelling Expert says:

Dear Santa: I Want A New Attitude For Christmas

Why is it that some people are poster children for Bad Attitude while others flourish no matter what life throws at them? This is the question two strong-willed women with disabilities asked each other earlier this year. They wrote a definitive guide that offers a lot of laughs, some tears, and a technique that gives you an instant attitude adjustment that they call The New Groove Technique.

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Launched Out of Sales Job and Into Thriving Coaching Practice

Glenn Dietzel, Our official Business Authoring Expert says:

Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle.

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The Seven Vital Steps You Must Know To Ensure Direct Mail Success

Allan Katz, Our official Copywriting Expert says:

1. Your Most Valuable Asset

A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.

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Is your website a Derby or a Grand National?

Lesley Morrissey, Our official Writing for the Web Expert says:

3 Reasons PeoplIn the horse racing world the Derby is a flat race -- a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to your website have to get past to arrive safely at the point where they have the information they need to make a decision to contact you? What sort of obstacles am I talking about? Let's start at the beginning.

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Top Four Marketing Secrets of Building a Professional Practice

Adam Urbanski, Our official Information Marketing Expert says:

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.

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Article Writing Secrets - The Secret of Writing on 3 Tracks at the Same Time in Your Articles

Jeff Herring, Our official Article Marketing Expert says:

Successful article marketing requires that you write articles that will get picked up and read by as many people as possible.

In order to do this, I have found that you need to be able to write on three tracks at one time. Let's take a closer look at each of these tracks and a few tips on how to write on each one.

Read Jeff's entire article Article Writing Secrets - The Secret of Writing on 3 Tracks at the Same Time in Your Articles