Lesley Morrissey gives the following tip about writing for the web:
When you start writing copy for your website -- or are about to undertake a revamp -- you need to do more than just decide what you want to say.
The first thing you need to do is to find out what people are looking for when they come to your website.
* What keywords do they search on?
* What are the problems they're trying to solve?
* What information are they looking for?
Read the full Article at Getting Your Web Copy on Target
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