Writing and Publishing

Writing a Book Enabled This Systems Engineer To Quit His Job

Glenn Dietzel, Our official Business Authoring Expert says:

According to the Association of American Publishers, 83 per cent of Americans want to write a book. Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle.

Read Glenn's entire article Writing a Book Enabled This Systems Engineer To Quit His Job

What Makes Marketing Work

Allan Katz, our official Copywriting Expert says:

Many small businesses have a natural aversion to marketing. That’s understandable because marketing can be intimidating if you don’t know what makes marketing work.

Read Allan's entire article What Makes Marketing Work

How to Stand Out

Adam Urbanski, our official Information Marketing Expert says:

Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?

Read Adam's entire article at How to Stand Out.

Writing Marketing Copy: Intro to Write, Read, Results! Teleclass

Introduction to Write, Read, Results!
Date Event Starts: 07-May-08
Instructor: Lesley Morrissey
7th May @ 7pm - Cost $20 Introductory teleclass - business writing, getting focused. Write, Read, Results! teleclass course Next classes are 14th, 21st, 28th May 4th, 11th, 18th June @ 7pm - Cost $177 including 6 x 1 hour teleclasses and email feedback on assignments. Six one hour classes, one each week covering the following:

1. Identify your target readers
2. Websites - what works and what doesn't
3. Brochures - what to put in, what to leave out
4. Newsletters - hard copy and electronic, what people read
5. Press releases and articles for publication - what the editor reads and how to increase your chance of getting published
6. Good writing skills - English 'like what she is spoke', the KISS approach.

Click here to enroll.

Blog a Personal Journey to Sell Your Book

Susan Klopfer, our Self Publishing Expert says:

Your book is written and an audience surely awaits. But now you must capture readers. How do you get the word out and sell those books?

You can read her entire article at Blog a Personal Journey to Sell Your Book

Becoming an Author Allowed Him to Quit His Sales Job & Live His Dream

Glenn Dietzel, our Business Authoring Expert says

According to the Association of American Publishers, 83 per cent of Americans want to write a book. Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle.

Read his entire article Becoming an Author Allowed Him to Quit His Sales Job & Live His Dream at

7 Ways Offline Businesses Can Use Online Tactics To Keep Customers Loyal

Allan Katz, Copywriting Expert says:

"Many traditional retailers, who perform services for homeowners and other businesses, feel they cannot use the internet as an effective marketing tool. After all, you can’t do landscaping or dry cleaning on the web. If you look at the internet as just another extension of the service you provide or strictly as a sales vehicle, you are severely limiting your potential."

Read this entire article 7 Ways Offline Businesses Can Use Online Tactics To Keep Customers Loyal .

Getting Your Web Copy on Target

Lesley Morrissey gives the following tip about writing for the web:

When you start writing copy for your website -- or are about to undertake a revamp -- you need to do more than just decide what you want to say.

The first thing you need to do is to find out what people are looking for when they come to your website.

* What keywords do they search on?
* What are the problems they're trying to solve?
* What information are they looking for?

Read the full Article at Getting Your Web Copy on Target

Information Marketing Millionaires Share These 3 Beliefs

"Have you ever wondered why some people seem to attract money and success while others can't seem to get ahead no matter how hard they try? I want to share with you the three fundamental differences that enable successful people to achieve their information marketing business goals super-fast and become millionaires with lightning speed.

"At the very core, we are the same as everybody else. We still put our pants on one leg at a time in the morning. There is nothing different in terms of skills between millionaires and everyone else," says information marketing expert, Adam Urbanski.

According to Urbanski, it all comes down to three beliefs. Learn what they are in his article Top 3 Beliefs of an Information Marketing Millionaire