Relationships: Relationship Building & Management

Make Time For Your Most Important Client

One of my oft-repeated 'mantras' is that the most important job of every business owner is to market their business. When I ask entrepreneurs about their biggest challenges, one of the most common things I hear is, "I just don't have the time to do marketing!"

How do we find the time to do what is THE most critical element in the continuing success of our companies?

Read Nancy's entire article Make Time For Your Most Important Client

Nancy Gerber, our official Marketing 101 Expert

The Business You're REALLY In

Nancy Gerber, Our official Marketing 101 Expert says:

When someone asks what you do, how do you answer? When you think about your work, how do you describe it?

Whatever business you think you're in -- coaching, speaking, carpet cleaning, cutting hair, landscaping -- that is NOT your business.

The business you are REALLY in is MARKETING your business and services. 

Read Nancy's entire article The Business You're REALLY In

How To Find and Attract Your Perfect Customers

Nancy Gerber, Our official Relationship Expert says:

Marketing is all about locating, consistently connecting with and attracting the ideal customers who need, want and are willing to pay for our products and services.

All the clever activities available to us -- from articles and e-zines to the more complex strategies like social networking -- bring far better results when we first identify and focus on these people as specifically as possible.

Read Nancy's entire article How To Find and Attract Your Perfect Customers

The 15 Minute Marketer: 21 Marketing Activities You CAN Actually Do in 15 Minutes or Less

Nancy Gerber, Our official Marketing 101 Expert says:

So many people complain that they just don't have time for marketing. Here's a list of 23 things -- some of them complete tasks and some of them steps in a larger process -- that almost anyone can complete in 15 minutes or less.

Imagine how much you could get done if you set a timer and actually committed to this small amount of time even just 4 days a week -- you'll have accomplished 4 hours of customer attraction activity in a month! That's probably a LOT more than you're doing now, right?

Read Nancy's entire article The 15 Minute Marketer: 21 Marketing Activities You CAN Actually Do in 15 Minutes or Less

Marketing and Sales & PR -- Oh MY!

Nancy Gerber, Our official Marketing 101 Expert says:

Even the newest entrepreneur knows that a business survives only when lots of people are willing buy its products or services, and that engaging in those mysterious "marketing", "sales" and "PR" activities somehow accomplishes this.

No matter where you are in the life of your business, it's absolutely essential to understand the distinctions between these three activities and how each one fits into the big picture of a thriving company.

Read Nancy's entire article Marketing and Sales & PR -- Oh MY!

The 15 Minute Marketer: 21 Marketing Activities You CAN Actually Do in 15 Minutes or Less

Nancy Gerber, Our official Marketing 101 Expert says:

So many people complain that they just don't have time for marketing. Here's a list of 23 things -- some of them complete tasks and some of them steps in a larger process -- that almost anyone can complete in 15 minutes or less.
Imagine how much you could get done if you set a timer and actually committed to this small amount of time even just 4 days a week -- you'll have accomplished 4 hours of customer attraction activity in a month! That's probably a LOT more than you're doing now, right?

Read Nancy's entire article The 15 Minute Marketer: 21 Marketing Activities You CAN Actually Do in 15 Minutes or Less

 

THE 15 MINUTE MARKETER: You Don't Ask, You Don't Get

Nancy Gerber, Our official Marketing 101 Expert says:

So many business owners are frustrated by the challenges of getting and keeping lifetime customers -- the ones that like our stuff, buy it, tell their friends, and eagerly await new products. It's our ‘holy grail' -- what we're all striving to achieve.

We slave over our sales letters. We struggle with our web sites.

Read Nancy's entire article THE 15 MINUTE MARKETER: You Don't Ask, You Don't Get