Remember the Total Cereal commercial a few years back? You'll have to eat ten bowls of the leading brand to get the same nutrition that's in one bowl of Total! The advertiser's point is clear: If you want better nutrition for less calories (not to mention money!), you'll logically choose the "one-bowl" alternative.

This same principle applies to business. Experts say that only one percent of all cold calls ever convert into sales. Imagine! How many calls do you need to make each day to close the number of sales necessary to stay in business? Even if you can stomach the rejection, the fruit you reap is far too sparse in proportion to the amount of time and effort you invest.

Read Bonnie's entire article Making Networking Work for You

Bonnie Ross-Parker, our official Networking Expert