Nancy Gerber, Our official Marketing 101 Expert says:
When someone asks what you do, how do you answer? When you think about your work, how do you describe it?
Whatever business you think you're in -- coaching, speaking, carpet cleaning, cutting hair, landscaping -- that is NOT your business.
The business you are REALLY in is MARKETING your business and services.
Read Nancy's entire article The Business You're REALLY In
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