Nancy Gerber, Our official Relationship Expert says:
Marketing is all about locating, consistently connecting with and attracting the ideal customers who need, want and are willing to pay for our products and services.
All the clever activities available to us -- from articles and e-zines to the more complex strategies like social networking -- bring far better results when we first identify and focus on these people as specifically as possible.
Read Nancy's entire article How To Find and Attract Your Perfect Customers
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