Nancy Gerber, Our official Relationship Expert says:
I recently had lunch with a gentleman who, after careers in the military and private sector, is planning to take the plunge and launch his own solo business.
Our conversation was a great reminder about the first and most important step in starting what my good friend and colleague Milana Leshinsky calls an "expertise-based business": Before doing anything else, you MUST be absolutely clear about and be able to articulate the nature of YOUR particular brilliance.
Read Nancy's entire article Know How You Shine
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