Bea Fields, Our official Leadership and Generation Y Author, Speaker, Expert says:
They're called Generation Y, Millennials, Echo Boomers, and Connecteds. By whatever name, this generation of youth born after 1977 represents more than 70 million consumers in the United States. They earn a total annual income of about $211 billion, spend approximately $172 billion per year** and considerably influence many adult consumer buying choices, so no longer are they the youth that will be seen but not heard -- and marketing professionals need to take notice!
Read Bea's entire article 10 Surefire Strategies for Marketing to Generation Y
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