Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Internet Marketing Tips From the Expert Assisting You Even if It's Not Your Cup of Tea

Michele PW, our official Marketing Online Expert

On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first web site, that dream often comes crashing down -- it's not nearly as easy as it first looks. So, she does her research. She starts learning everything she can about Internet Marketing. But it's still not as simple as what the "gurus" say. Maybe the business owner is still stuck at her current revenue goals and she knows she could be making more. Maybe she feels uncomfortable or "icky" around her marketing. Maybe she agonizes over every negative email and feedback she gets. And maybe she feels like there must be a better way. Here are 3 tips to use to get more success through Internet Marketing:

1. Pull up those big girl panties and get some business training. People start businesses for all sorts of reasons that have really nothing to do with owning their own business. They want freedom, to provide for their families, to not have a boss, to get their message out into the world, to make a difference. None of those reasons started with the words, "I love business." So it only stands to reason they have little to no training or experience in business. If that's the case, it's unlikely that business will come naturally. Learning to run a business is like learning to do any skill. Learn to run an effective, profitable business, and put Internet Marketing in its proper place, which is . . .

Read Michele's entire article 3 Tips to Internet Marketing Even if It's Not Your Cup of Tea

Convert Stress into Customers through Professional Web Design and Development

Ruth Kettler, our official eBusiness web development and marketing strategies for online success Expert

Turn Stress into Leads and Customers through Professional Web Design and Development

Television ads depict the ease with which all businesses could be online earning big bucks. All you need is an instant website where you pick a theme, add your logo, a little bit of page content and you're all set to begin making money online. These ads are misleading and fail to explain the entire picture. Producing a highly effective web presence is much more than a professional website theme and a handful of content pages.

Your Business Goals Must Match your Web Design and Development

An effectual web presence that's created to appeal to targeted visitors, convert them into leads and consumers and facilitate viral sharing is one important part of a proven marketing plan. One size doesn't fit all in web design and development and each type of business has to be matched to your business model and goals. Projects for eCommerce, business branding, lead generation, affiliate marketing, directories or online memberships will each require a unique type of design and development.

Read Ruth's entire article Turn Stress into Leads and Customers through Professional Web Design and Development

How to Tell Why Your Web Site Isn't Selling?

Michele PW, our official Marketing Online Expert, gives tips for identifying the problem with your web site - why isn't it selling? From the Women's Business Empowerment Summit (part 4)

 

Watch more of Michele's videos

Surpass Online Competitions and Enjoy Success with Powerful WordPress CMS

Ruth Kuttler, our official eBusiness web development and marketing strategies for online success Expert

Knowledgeable business owners and entrepreneurs are realizing the benefits of WordPress CMS for all types of website development. When it first was developed, WordPress CMS was used exclusively for personal and business blogging. Today it is one of the most powerful platforms for websites, blogs, landing pages, sales pages, and eCommerce websites. Combination WordPress websites and blog are far superior and easier to manage than maintaining two separate sites. Once you customize Wordpress with a few plugins and web conversion modules, you can use your WordPress CMS to gain access to your market, and convert them into leads and consumers who share your message in Facebook, Twitter, YouTube and through email marketing.

WordPress CMS Software Out Performs Most Other Content Management Systems

There are many CMS software options out there, but WordPress CMS features some definite advantages when it comes to flexibility and ease of use for almost any type of business. Incorporated in each installation are these crucial features and functions:

*    A media center supports unlimited pictures and optimizes files as large as 60MB. Furthermore, it accommodates video and audio files based on your server settings.

*    Create custom menus for the top, footer and sidebar areas of your site. WordPress CMS also supports several levels of navigation that automatically display as a flyout menu from the top navigation. You can edit the name of any menu item and even call it something different in a custom menu for the sidebar.

Read Ruth's entire article Surpass your Competition and Experience Success with Powerful WordPress CMS

Maximize Your Ideas for Business with Custom WordPress Themes for Websites, Blogs & eCommerce Website Design

Ruth Kuttler, our official eBusiness Web Development and Marketing Strategies for Online Success Expert

If you are feeling lost and bewildered about how to best compete on the internet with scores of competitive websites, this article will help you to understand exactly how a custom WordPress website created from a responsive WordPress theme could be your best answer. 

We will assume you have an understanding of the countless benefits of custom WordPress for your website, blog, sales landing page or eCommerce website design: affordable, quick to develop, easy integration of plugins and web conversion modules for enhanced functionality, enormous WordPress theme selections, and convenient and easy access to your market via search engine marketing.

A popular and growing trend is for more men and women to gain access to the internet through mobile devices such as smart phones and tablets. These consumers will swiftly search, find, bookmark and purchase from mobile friendly websites on their smart phone and post their experiences on social networking sites. But they'll skip over your site when your eCommerce website design doesn't permit them to effortlessly view content from their phone. Websites without mobile friendly designs are being missed by this expanding and unique market of mobile device buyers. The good news is that most of your rivals haven't figured it out either. This leaves you with a clear advantage if you know what to do to and act swiftly to capture this market.

Read Ruth's entire article Maximize your Advantage with Custom WordPress Themes for Websites, Blogs & eCommerce Website Design

What's in a Brand? Only Your Small Business Success!

Ruth Kuttler, Our official Web Design Expert says:

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting masses of people who are willing to pay whatever it costs to get their daily cafe latte fix.

Read Ruth's entire article What's in a Brand? Only Your Small Business Success!

Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques

Ruth Kuttler, Our official Web Design Expert says:

If you are a small business owner or entrepreneur, viral video marketing provides you with the most powerful and effective method of connecting with your market. A quality video that establishes your credibility and professionalism is a hot ticket to reaching your market in the best way possible. Most website and blog visitors do not like to read volumes of information.

Read Ruth's entire article Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques

Three Common Website Design Mistakes That Can Cost You Business

Ruth Kuttler, Our official Web Design Expert says:

How many times have you visited a website and had to hunt around to determine what that site was about and who it was for? Maybe the site was boring and lifeless with nothing special to draw you in to it. I'd be willing to bet you didn't stick around very long. In the ten years I've been a website design and marketing professional, I've been asked to provide SEO and other marketing services for websites that were developed by other professionals. Getting visitors to a website makes absolutely no sense if they won't stick around and convert to leads and customers.

Read Ruth's entire article Three Common Website Design Mistakes That Can Cost You Business

Membership Websites that Make $100,000 or More Every Month!

Ruth Kuttler, Our official Web Design Expert says:

Besides selling products through eCommerce solutions (which can be highly effective and profitable), you can create extraordinary money making websites - these online money making applications can easily make you a six-figure income every month! The two eCommerce automated systems are membership/directory websites and eLearning websites.

Membership Websites as Online Money Making Systems for Generating Ongoing Revenue

Read Ruth's entire article Membership Websites that Make $100,000 or More Every Month!

Three Critical Aspects of Effective Search Engine Optimization (SEO)

Ruth Kuttler, Our official Web Design Expert says:

The primary goal of any search engine optimization (SEO) is to get your website found for relevant searched keyword terms in top positions in major search engines like Google, Yahoo and MSN. Getting your website to appear in top organic results for targeted keywords that people are actually searching is definitely a factor in producing website traffic. But equally important is the aspect of conversions.

Read Ruth's entire article Three Critical Aspects of Effective Search Engine Optimization (SEO)