Several years ago, the press release was a tool reserved for big organizations with deep pockets that had "big news" to share with the media. Not only did press releases cost a good deal of money, but they only made it into the hands of select journalists, editors and producers.
However, times are changing. The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget.
Today's press releases are incredibly affordable, are accessible by both the media and your prospects, and can be written and submitted whenever you have news to share with your public.
Read Jessica's entire article 15 Press Release Topics For the Small Business Owner
Jessica Swanson, our official Shoestring Marketing Expert
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