Most people have heard of public relations, however, they're not entirely sure what it entails. In fact, ask twenty different small business owners to give you the definition of public relations and you'll receive twenty different answers.
Here is my definition of public relations: public relations is the process of building awareness, visibility and positive interactions with your prospective clients and customers through a variety of communication channels and tools.
Read Jessica's entire article 6 Reasons Your Small Business Needs a Public Relations Campaign
Jessica Swanson, our official Shoestring Marketing Expert
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