Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Are You Throwing in the Towel Too Soon? More Musings from the Marathon

When people realize I walk marathons, one of the questions I frequently get asked is "How did you do it? How did you finish the marathon once you hit the point of 'nothing helps?'"

Well, I can tell you it's not easy. Lots of demons come out to play and you have to push past them.

But I'm getting ahead of myself. Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business -- demons coming out to play and you throwing in the towel too soon and not seeing the success you deserve.

Read Michele's entire article Are You Throwing in the Towel Too Soon? More Musings from the Marathon

Michele PW, our official Advertising/Marketing Online Expert

Three Keys to Effective Email Marketing

Email marketing is becoming a popular tool for many small and home based businesses around the world.

Email marketing allows businesses to reduce or even eliminate expenses for things like paper, ink/toner, envelopes, postage, etc., and these savings make it a very attractive method of promotion.

Done properly, email marketing can be very effective. Unfortunately, too many businesses let the excitement of a low-cost marketing campaign overshadow their business sense.

Read Brian's entire article Three Keys to Effective Email Marketing

Brian Rooney, our official Autoresponders Expert

12 Reasons Your Small Business Needs a Twitter Presence

As a small business owner, you've undoubtedly heard that your business needs to have a strong Twitter presence. So, you have dutifully signed up for a Twitter account, have a some followers and have even sent out a few Tweets. Now, you're wondering how in the world Twitter will actually help your business.

Here are 12 reasons why your small business needs to be on Twitter:

1) Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.

Read Jessica's entire article 12 Reasons Your Small Business Needs a Twitter Presence

Jessica Swanson, our official Shoestring Marketing Expert

Are Your Leaving Lucrative Email Marketing Profits Behind?

It’s amazing how many business owners are not taking advantage of email marketing list building on their website and blog. Yet a simple opt in email marketing form with an incentive to subscribe is their ticket to a gold mine of prospects who will convert into quality leads and customers. Let me explain why this is so.
 
All the traffic to your website will only produce a limited number of sales conversions initially. These hot prospects  are in the small minority of visitors arriving on the page.

Read Ruth's entire article Are Your Leaving Lucrative Email Marketing Profits Behind?

Ruth Kuttler, our official E-Business Expert