Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Email Marketing Open Rates: Are They Reliable?

Are you tracking the open rates for your email marketing campaigns?

You should be.

But before you get started, there are a few things to keep in mind:

Open rates are not the final word in email marketing. All open rates really tell you is that those readers have images turned on so the tracking imaged was loaded.

Read Brian's entire article Email Marketing Open Rates: Are They Reliable?

Brian Rooney, our official Autoresponders Expert

Are You Spamming Your List?

Like most small business owners, you're probably putting a lot of time and energy into building your email list.

And, like most small business owners, there's that inevitable day when deep despair kicks in. You only have 150 subscribers, you've worked your butt off and, at this point, you'll do just about anything to get more subscribers.

In your desperate state of mind, you decide that you're going to employ a creative, simple tactic to jump-start that list.

Read Jessica's entire article Are You Spamming Your List?

Jessica Swanson, our official Shoestring Marketing Expert

SEO Marketing Mistake #1

A big SEO mistake is not to optimize your content with keywords based on research. The keywords you think are important may not produce targeted traffic or conversions. Without careful keyword research that tells you about the number of monthly searches and how competitive it is to rank for those keywords, you could be making choices that limit your success.  Beware of companies providing SEO services that promise to get your site to rank in top positions in major search engines. Even if they achieve that, the keywords they choose may be ineffective in producing targeted traffic.  Even with plenty of visitors, many other SEO techniques are needed to produce conversions.

Read Ruth's entire article SEO Marketing Mistake #1

Ruth Kuttler, our official eBusiness Expert

Multiple Streams of Income – 5 Reasons Why You Absolutely Need it

I've become enamored with the word "multiple," especially when it pertains to business. I especially like the idea of harnessing the power of the multiple to grow your business multiple times over.

There are a lot of things that can be multiple in a business, but in this article I'm focusing on multiple streams of income. In a nutshell, multiple streams of income means your business has more then one way to make money. For instance, you sell products and you sell services. Those are multiple streams of incomes. Why do you need them? Below are five reasons:

Read Michele's entire article Multiple Streams of Income – 5 Reasons Why You Absolutely Need it

Michele PW, our official Advertising/Marketing Online Expert

You're Already Doing Network Marketing ... even if you hate MLM

Have you ever ...

... told a friend about a movie you liked?
... advised someone on where to have dinner?
... recommended a good book?
... sent a web site link to a friend?

We all have. Every single one of us has recommended some sort of offer to friends of ours. We do it every single day.

Read Brian's entire article You're Already Doing Network Marketing ... even if you hate MLM

Brian Rooney, our official Autoresponders Expert

Exceptional Marketing

Shoestring marketers inherently understand that one of the main components in the success of their small business is how to position themselves as unique, remarkable and extraordinary. In today's vast ocean of millions of competing small businesses, you and your business will quickly drown if you remain ordinary. It is only the exceptional that survive.

However, the word "exceptional" can be incredibly intimidating for the small business owner. It conjures up images of superheroes and non-human strength. Be that as it may, it is not difficult to become exceptional in today's market. One of the most common dictionary definitions of the word exceptional is, "not conforming to a general rule or pattern." Basically, you don't want to be like everybody else.

Read Jessica's entire article Exceptional Marketing

Jessica Swanson, our official Shoestring Marketing Expert

Earn a Five Figure Monthly Income With VirOBiz Affiliate Program!

Without a product that is highly attractive to your market and solves some of their biggest problems, you will have a hard time getting your contacts to pay attention. VirOBiz Instant Online Marketing System solves the 3 of the biggest online marketing problems that limit success and profitability: time consuming, poor quality and costly web development. The fact is that most business owners wait months to have their site developed and often settle for a solution that is weak, ineffective and based on price rather than professional design and functionality. The result is a website that rarely pays for the costs of keeping it available on the web.

Read Ruth's entire article Earn a Five Figure Monthly Income With VirOBiz Affiliate Program!

Ruth Kuttler, our official E-Business Expert