Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Advertising on a Budget — Part 2: Thinking Small

Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.

How did we do that? We "thought small."

We bought one-inch by two-column-inch ads (a column inch in this particular publication is approximately 1.88 inches). The ads were one inch high and almost 4 inches long.

Read Michele's entire article Advertising on a Budget — Part 2: Thinking Small

Michele PW, our official Advertising/Marketing Online Expert

Build Your MLM with Email Marketing

Network Marketing and Multi-Level Marketing (MLM) distributors are turning to Email Marketing as a method for generating targeted mlm leads and prospects.

Traditionally, the most popular methods for attracting prospects included hotel room meetings, conference calls, and making a list of your "warm" prospects such as friends, family members, business associates, people you went to school with, etc...

However, with the Internet making the world a smaller place, it is becoming easier and amazingly cost-effective to reach out to a broader circle and attract prospects from anywhere in the country and even around the world.

To successfully build your MLM business with Email Marketing, there are a few key steps that you need to take:

Read Brian's entire article Build Your MLM with Email Marketing

Brian Rooney, our official Autoresponders Expert

7 Time-Management Strategies For Social Networking

One of the most common problems for small business owners is managing their time when using social media marketing platforms.

Many individuals feel that free marketing, specifically social media marketing (Facebook, YouTube, MySpace, Twitter, etc), is too time-consuming and overwhelming.

Small business owners aren't sure what to focus on, where to spend their time and how to balance all of their varying marketing platforms. As a result, many individuals end up spending hours and hours every day marketing their small business.

Read Jessica's entire article 7 Time-Management Strategies For Social Networking

Jessica Swanson, our official Shoestring Marketing Expert

Advertising on a Budget -- Using Print to Drive Traffic Online (Part 1)

I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.

PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services.

We launched PWC in November 2001. Like many start-up businesses, PWC didn't have much money for marketing. Yet we had two major challenges (three counting the limited budget):

Read Michele's entire article Advertising on a Budget -- Using Print to Drive Traffic Online (Part 1)

Michele PW, our official Advertising/Marketing Online Expert

Popular Keyword Searches

Many times people ask me what subjects are the most popular on IdeaMarketers -- what are people reading and searching for? Knowing what people are searching for can help a writer gear their articles toward topics that will get read. This morning I conducted an analysis on the most popular searches that led to articles on IdeaMarketers in the last month and here's what I found:

• bank of america online
• addicting games
• yahoo messenger
• youtube broadcast yourself
• meaning of names
• apa format
• pbs kids
• pnc bank online banking
• total free people search
• Christmas crafts

Do You Really Want A Home Based Business?

Do You Really Want A Home Based Business?

In today's economy more and more people are turning to the web to find ways they can make money from home.

Whether you are looking to supplement your income by making money frome home or replace your income with your own home based business, there are a few critical factors to success that you need to keep in mind. They are:

1) Why do you want a home based business?

Read Brian's entire article Do You Really Want A Home Based Business?

Brian Rooney, our official Autoresponders Expert

Need a Hand in Business? Walk through the Open Door!

If you're stuck, wondering which online-business-opportunity to research, which niche to start out in, which step to take first . . . here's a little help from - who else -- a kindergartener!

My niece Leah just turned 5 and is quite the little personality! She has adventures galore (er, so do we!). One thing Leah does that few folks do is take massive action.

During a dental visit this week, my brother asked Leah and her seven --year old sister to sit in the waiting room while he had a crown repaired.

Read Lisa's entire article Need a Hand in Business? Walk through the Open Door!

Lisa Preston, our official Writing for Entrepreneurs Expert