Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

7 Proven and Profitable Public Relations Venues

If your small business is looking for ways to generate massive visibility, build brand recognition and produce targeted leads, there is no better way than launching your own public relations campaign.

Here are seven ways to instantly increase exposure to your small business:

1) Write and Distribute Press Releases. When you write a newsworthy press release, filled with keyword-rich ad-copy, you can bring hundreds, even thousands, of prospects, journalists and bloggers directly to your website. (For more information on writing press releases, read the second section of this ebook. )

2) Write and Submit Feature Articles. If you enjoy writing, then you should make a point to submit your articles to targeted publications that cater to your niche market. A national magazine that publishes your article could be worth up to $25,000 of free exposure for your small business.

Read Jessica's entire article 7 Proven and Profitable Public Relations Venues

Jessica Swanson, our official Shoestring Marketing Expert

Local Public Domain: Treasures in Your Own Backyard

Sometimes we get so involved online with our searches for public domain material that we overlook the treasures right under our noses. Did you know that mountains of public domain material exist right in your own neighborhood?

Take a trip to your local library and ask the reference librarian if you can search the old newspapers or any old work they might have on microfiche. Some of the very best material for your websites and blogs may come from antique town newspapers. In the US, you'll want to use those that were published prior to 1923.

Check out your town or county courthouse for more material that can be used, especially if you're compiling any product on genealogy. If your town has a museum, look there for some old material you could photograph and use. Some OCR software now allows you to take photos of text with a cell phone and scan it into a usable text file. So no worries if you can't actually take the material home with you to scan.

Read Lisa's entire article Local Public Domain: Treasures in Your Own Backyard

Lisa Preston, our official Writing for Entrepreneurs Expert

Is Beauty Only Skin Deep - What makes a woman beautiful and what about her does she hope her man will notice http://ht.ly/18KHNg

AutoResponder Success Tips

 Once you begin to realize the power of AutoResponders, the next logical question becomes:

How Do I Put AutoResponders To Good Use?

There are many ways you can use AutoResponders to automate repetitive sales tasks.

Most sales people find themselves answering the same questions over and over via email. Why not create a series of commonly asked questions and answers and make this information available via an AutoResponder?

AutoResponders can be used to send price lists to perspective customers. Adding a simple form to your web site allows visitors to request pricing information by entering their name and email address.

Read Brian's entire article AutoResponder Success Tips

Brian Rooney, our official Autoresponders Expert

What Airplane Stewardess Can Teach You About Business Success

If you've been on an airplane, you've probably heard the airline stewardess give you the little safety spiel. How you buckle your seatbelt. What to do in case of a water landing. And what happens if those little oxygen masks drop down.

What you're supposed to do is put your mask on first then put the masks on your children. That order. You, then your kids.

Why? Because if you pass out while trying to help your kids, you'll help no one, least of all yourself and your kids.

Which is the point of my article today. Are you putting your clients' needs above your own?

Read Michele's entire article What Airplane Stewardess Can Teach You About Business Success

Michele PW, our official Advertising/Marketing Online Expert

10 Common Website Design Mistakes that Cost Conversions

An effective website should convert a targeted visitor to a lead or customer. That is the goal. Most websites fail miserable to accomplish this and in some cases, create a negative impression which can compromise the reputation and credibility of the company.

In my 10+ years as an eBusiness expert specializing in web design and development, I have been asked by many business owners and entrepreneurs to evaluate their website. Although their biggest complaint is lack of traffic, when I analyze their site, I realize that traffic is NOT their biggest problem. Even with traffic, I know that the site will not produce conversions. These websites fail miserably in interrupting, engaging, educating and closing the visitor. The primary reason for this failure is a website that is not professional in design, layout and content. In this day and age of the internet when a quality website is the biggest marketing asset for a business owner and entrepreneur, this is not an area to take lightly.

Read Ruth's entire article 10 Common Website Design Mistakes that Cost Conversions

Ruth Kuttler, our official E-Business Expert

7 Blog Ideas For Non-Writers

Is blogging a tool only available to the gifted and talented writers of this world? Absolutely not!

Always remember that one of the best parts of blogging is that there are no "hard and fast" rules. Here are a few points to keep in mind that will help you off on the right foot:

* Offer fresh, unique content often (at least 2x per week).

* Present information informally; your tone should be personal, yet professional.

* Provide useful information to your subscribers (latest updates, news, and topics in your industry) so that they see you as an expert in your field.

Read Jessica's entire article 7 Blog Ideas For Non-Writers

Jessica Swanson, our official Shoestring Marketing Expert

Why Article Marketing Doesn't Work

This is the 3rd video in my series on why article marketing doesn't work (for some people). This video explores why your articles might be being viewed, but you're still not getting people to take action and buy from you or sign up from your list.

Be sure to get your free writer account from IdeaMarketers. If you need help with copywriting, get Karon Thackston's Copywriting Course.

If you can't view this video above, go here to watch it.

Article Marketing Should Be Part of Your Overall Strategy

Is article marketing not working for you? If it's not, then ask yourself whether it's really part of your overall strategy? Have you set a clear intention for your article marketing? Is it an extension of your expertise? Does it lead fluidly to your web site? This video is the 2nd in the series I put together on article marketing and explores why article marketing might not be working for you and how to remedy that.

Be sure to get your free writer account at IdeaMarketers.com.

If this video doesn't play for you, you may watch it here.

Article Marketing

Not having much luck with your article marketing? In this video I share a few reasons why your article marketing might not be working for you. One of the primary reasons for poor article marketing results is that you're not writing enough articles. Another reason is that you haven't keyword optimized your articles. Be sure to do your keyword research and include your keyword phrase in your title, in your summary and somewhere in the body of your article.

This video is the first in a multi-part series on achieving better results from article marketing. Be sure to get a free writer account at IdeaMarketers.com if you don't already have one.

If the video doesn't show for you, you may watch it on youtube here.