Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

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Twitter Marketing In 15 Minutes a Day

Although Twitter is a very powerful marketing tool, I've noticed that some Twitterers get quite carried away and spend hours and hours (and even more hours) on Twitter every day. It's time to stop the madness! Twitter is probably one of the least time-consuming ways to market your small business products and services. But, you need to know exactly where to focus your "oh-so-limited" time and energy when using Twitter as a marketing tool. Here are 3 quick tips for keeping your Twitter time to under 15 minutes each day:

1) Follow 25 People (5 minutes)

I recommend using a service such as www.SocialOomph.com You can set-up your SocialOomph account to notify you of potential Tweeters to follow based on specific keywords that you identify. In addition, you can choose to automatically unfollow Tweeters who are not following you. Setting up this service allows you to easily add 25 "recommended" people each day and automatically unfollow people who don't follow you.

Read Jessica's entire article Twitter Marketing In 15 Minutes a Day

Jessica Swanson, our official Shoestring Marketing Expert

Should Your Business Use Email Marketing?

Should Your Business Use Email Marketing?

Small businesses are faced with a common challenge: Getting the most marketing bang for the buck.

Today's economic client makes this particular challenge even more pertinent as businesses must find more efficient and cost-effective methods for attracting new clients and creating customer loyalty.

To meet this challenge many small and home based businesses are turning to Email Marketing with AutoResponders.

Email Marketing can be defined as the use of Email technology to communicate with your market. The two most common uses for Email Marketing include attracting new clients and increasing customer loyalty.

Read Brian's entire article Should Your Business Use Email Marketing?

Brian Rooney, our official Autoresponders Expert

Content Marketing

This short 1-minute video explains how you can use IdeaMarketers for marketing yourself via content. Promote yourself through articles, press release, books, ebooks, audios and videos:

If the video doesn't load, you may watch it here.

• Get a Free Writer Account
• Interested in adding articles? press releases? books/ebooks?
• Get more info about our "Set Your Own Pricing" Model for getting things on our home page.
• Find out how to integrate audios and videos into your submissions.
• Are you an expert wanting full online publicity benefits?

Using your Gifts and Talents as an Author, Speaker or Coach to Create Residual Income

Recently I met with one of my clients who is a gifted business and life coach and author. I developed his website many years ago but he never made any changes to it or did anything to market it. He wasn’t too concerned because he was selling a good number of his books on Amazon and through a book distributor. His main source of income however is through live mentoring of a business consulting group of business owners within a local geographic area. If he loses members or stops the group, his income is reduced or eliminated. This is called trading your time for dollars.

When we met for lunch, I really didn’t know what he had in mind – I just saw the bigger picture of what he could be doing. When he asked for a simple change in his website to sell his books, I asked him if he just wanted to sell books and continue trading his time for dollars or create some RESIDUAL INCOME using his gifts and talents to help many more people.

Read Ruth's entire article Using your Gifts and Talents as an Author, Speaker or Coach to Create Residual Income

Ruth Kuttler, our official eBusiness Expert

Email Marketing -- Your Ticket to Success

What's the most profitable business skill you can ever cultivate?

Learning how to obtain and keep subscribers on your list!

You've paid your dues with the search engines, bought software, written articles. Your wallet has been drained dry.

Each subscriber who signs up from your website is worth his weight in Godiva chocolate.

Subscribers aren't cheap! So once you have one, you want to make his visit with you so outstanding, so over-the-top that he'll come read your emails again and again.

Read Lisa's entire article Email Marketing -- Your Ticket to Success

Lisa Preston, our official Writing for Entrepreneurs Expert

What To Tweet About -- 10 Tips For Writing Powerful Press Releases

When you write a press release, it's important that it becomes a powerful marketing tool for you and your small business. You certainly don't want to invest your time writing and distributing your release, only to discover that it didn't bring you any traffic, leads or sales. To ensure that your press release writing efforts are not in vain, here are ten tips for writing powerful press releases that work:

1) Provide Newsworthy Content. Make sure that your press release is timely and relevant to your readers. You can accomplish this by tying your story to current events, recent headlines or social trends.

2) Write Like a Reporter. When writing your release, use third-person (he, she, etc.) and a reporter-like format. Take a look at today's newspaper to reacquaint yourself with the way that journalists write articles.

Read Jessica's entire article What To Tweet About -- 10 Tips For Writing Powerful Press Releases

Jessica Swanson, our official Shoestring Marketing Expert

Business Success Tips--How to Ruin Your Business Reputation

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.

To say it floored me would be an understatement.

What was worse was a few days later this person started sending emails promoting their coaching program. How could anyone who had gotten the "trade" email even consider signing up for their coaching program?

Now this was a pretty obvious blunder, but there are other, smaller blunders, you might be making that are hurting your business reputation and your ability to attract clients. But first, I want to make something clear.

Read Michele's entire article Business Success Tips--How to Ruin Your Business Reputation

Michele PW, our official Advertising/Marketing Online Expert

How To Build Your E-mail Marketing Lists

If you've spent any time studying online marketing, chances are pretty good that you've come across a version of this phrase:

"The Profit Is In The List".

I wholeheartedly believe this. So do many prominent online marketers.

Want to know the secret behind Robert Allen's "Make $24,000 in 24 Hours" program? It's the list! He sends an offer to his lists and the money starts coming in.

Go to virtually ANY online marketing seminar and I will guarantee you that a good portion of that seminar is going to be aimed at telling you to build and manage your own lists.

Read Brian's entire article How To Build Your E-mail Marketing Lists

Brian Rooney, our official Autoresponders Expert

Email Marketing - Connecting With your Subscribers

Just having a list of subscribers in a lucrative niche doesn't mean you're making money! It's a great start, but there's more to email marketing than just uploading a few messages in the old autoresponder.

You have to connect with the subscriber's mind by making him feel that you're just a regular person like he is, and that you understand his frustrations and are really anxious to serve him. You want the best for him.

You don't need to be a born salesman to do this. Everyone can treat a customer kindly and with a cheerful, helpful manner.

You want to leave a pleasant taste in the subscriber's mouth, pleasant pictures in his memory of the way you treated him, so that he'll be certain to open your emails in the future.

Read Lisa's entire article Email Marketing - Connecting With your Subscribers

Lisa Preston, our official Writing for Entrepreneurs Expert