Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

MLM - Targeted Leads vs Purchased Leads

Which makes more sense? MLM -- multi-level marketing -- is booming right now. Maybe it's the economy. Maybe it's people looking for more freedom. Whichever the case, a network marketing business needs both customers and business opportunity seekers to be successful. So, mlm targeted leads or purchased ones? Or maybe even both...let's take a look and see... First, there are different grades of purchased leads. Some can be excellent. These are usually people who have responded to an ad in the last few days. They are then called by professional telemarketers and pre-qualified -- answering questions such as: "When are you planning to start your business?" "How much do you have to invest in your business?" "What kind of business or sales experience do you have?" As you might have guessed, MLM leads like this can be extremely expensive -- sometimes as much as $20 each -- and even then may be shared and given to two or three other marketers.

On the other end of the purchased leads spectrum are the cheapies.... the ones that are barely even leads at all. These can be anything from old downline lists from companies that are no longer in business or names and emails of people who once entered their contact info on a web site even years ago.

Read Brian's entire article MLM - Targeted Leads vs Purchased Leads

Brian Rooney, our official Autoresponders Expert

How to Get More Subscribers

One great way to build your list is to give away a free incentive to get people to subscribe. An ebook is one such give away that works most effectively in email list marketing.

The following video will walk you through the process of promoting your ebook for free on IdeaMarketers.com. Anyone may sign up for a free writer account and then log in and submit their books or ebooks for free.

Or for an economical amount, you can promote your books on the popular home page of ideamarketers.com and on all articles in the category relating to your book or ebook.

This is a powerful way to build subscribers to your list using economical list building tips.

If the video doesn't display, you may view it here.

Sign up for a free writer account and promote your ebooks for free. Also discover more about email list marketing techniques to get more subscribers by giving away a free ebook on your site and promoting that ebook on IdeaMarketers.com.

How To Operate A Profitable Membership Site - Part 2

In part 1 of this article, we looked at how you hold a membership site together by creating a sense of community, and encouraging member-generated content. Now let's look at a few more secrets to operating highly-profitable, low-maintenance membership sites.

1) Keep the membership affordable so that members don't really "feel the bite." If a membership costs only $20, members who don't get the opportunity to visit for months will probably remain. We all get busy at times, and go off into our own little corners of cyberspace. If that same membership was say $47 or $97, then members are much more likely to question the wisdom of those payments each month.

Look at your operating expenses and your income goals, and base your membership fees largely upon that but don't drive members off needlessly.

Read Willie's entire article How To Operate A Profitable Membership Site - Part 2

Willie Crawford, our official Joint Ventures Expert

Reasons why Free Marketing Works

In the last few years marketing has changed tremendously. With the onset of the internet and social media specifically, the marketing world has literally turned upside down. Interestingly enough, today's consumers are tired of aggressive, directive and interruptional marketing tactics. They are frustrated by companies telling them what to buy and how to spend. Instead, consumers want to take part in their own buying decisions.

Here are seven reasons why free marketing is literally taking over the world:

1. Traditional Marketing Is Losing Its Effectiveness.

Read Jessica's entire article Reasons why Free Marketing Works

Jessica Swanson, our official Shoestring Marketing Expert

iTunes and Your Business -- What You Can Learn From iTunes to Succeed in Your Business

I love my iPod.

It's funny because I didn't think I'd be an iPod person. I got an iPod a few years ago because I wanted to put all those educational audios on it rather than carting around a million CDs. I didn't think I'd be that interested in the music part.

Why? Because I never could get the hang of the whole music thing. I have such eclectic taste that radio never worked well for me -- I found myself picking stations not because they played more of what I liked but less of what I didn't like. I almost never bought records because for the most part I would like one song from a band and that's it.

Read Michele's entire article iTunes and Your Business -- What You Can Learn From iTunes to Succeed in Your Business

Michele PW, our official Advertising/Marketing Online Expert

AutoResponder Deliverability - Separate Truth from Fiction

When choosing an AutoResponder service, one of the critical ingredients for consideration needs to be deliverability.

After all, if your email marketing message isn't getting delivered, what good is having an AutoResponder?

So how can you tell if your AutoResponder service is getting your email marketing message through?

Any AutoResponder service can claim high deliverability and a good reputation. Proving it is usually a different matter, altogether.

Read Brian's entire article AutoResponder Deliverability - Separate Truth from Fiction

Brian Rooney, our official Autoresponders Expert

How To Make $28,000 Per Day Selling Info Products

During the last two days of February 2006 and the first week of March 2006, I conducted a fire sale. I called it my "Wedding Fire Sale" since it was conducted primarily to pay for my youngest daughter's wedding. That fire sale ended up generating over $80,000 in direct sales and another $25,000 in backend sales...all within a week!

A big part of the success of that fire sale was due to the fact that I offered 2 new ORIGINAL pieces of software during that sale. Now my secret . . .

I located 2 pieces of software that the owners were offering Master Resale Rights to, and also offering the source code.

Read Willie's entire article How To Make $28,000 Per Day Selling Info Products

Willie Crawford, our official Joint Ventures Expert

Why your Small Business Needs A Blog

Like many small business owners, you've probably been intrigued by the concept of blogging at one time or another. However, at the same time, you've never been sure exactly how blogging would specifically benefit you or your business.

One of the main attractions of blogging is the simplicity behind it. You don't need to have inate technical abilities or well-developed computer skills to tap into the power of blogging. A blog is nothing more than a simple website in which the you "post" an entry that is published immediately. In addition, each post is displayed in reverse chronological order so that the newest posts are always at the top of the blog.

Read Jessica's entire article Why your Small Business Needs A Blog

Jessica Swanson, our official Shoestring Marketing Expert