Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Reasons To Use Email Marketing

More and more businesses are turning to Email Marketing. In today's economy, it is more important than ever to make sure that any advertising money spent results in good return. Email Marketing has been proven to be tremendously cost-effective and efficient.

Recent figures from the DMA (Direct Marketing Association) indicate that email marketing is now overtaking direct mail in terms of volume.

Regardless of the size of your business, you should consider using email marketing to begin reaching more prospects, attracting more business, and improving customer retention.

Read Brian's entire article Reasons To Use Email Marketing

Brian Rooney, our official Autoresponders Expert

Marketing Through Massive Visibility

We live in a world where our potential clients and customers are barraged with thousands and thousands of ads every single day. The competition is fierce, the climate is noisy and it's not going to lighten up any time soon.

So how can a small business owner, on a shoestring budget, even compete? The answer is simple: repetition through massive visibility.

Research suggests that we are exposed to over 4,000 ads each day. As a result of "advertising overload", our brains are forced to filter out and ignore most of these ads.

Read Jessica's entire article Marketing Through Massive Visibility

Jessica Swanson, our official Shoestring Marketing Expert

Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business

It can make good marketing sense to partner with a nonprofit or a cause.

Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local restaurant called Backburner, which was famous for their cinnamon rolls. For a week, every time someone bought a cinnamon roll, they donated $1 to my friends for their walk.

I personally hadn't heard of the restaurant, but when I found this out, my husband and I went and had breakfast there (complete with a cinnamon roll of course!)

Read Michele's entire article Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business

Michele PW, our official Advertising/Marketing Online Expert

How To Actually Get Paid For Social Networking

It's no secret that the fastest growing web properties are the social networking sites. Sites like Twitter, FaceBook, and Sokule are all the rave.

Part of the reason that these sites are so popular is that the Internet can be such a lonely place. People who run online businesses from home-based offices, as I do, sometimes want to just reach out to others who understand their world. So they drop by social networking sites "just to visit."

Marketers like me look at these sites with millions of users and wonder if they can't be used for something more than just socializing. We wonder if they can't have a business application as well.

Read Willie's entire article How To Actually Get Paid For Social Networking

Willie Crawford, our official Joint Ventures Expert

Have you ever done a search for a popular keyword term in Google and found a website listed on top of the search results that you couldn't click off of fast enough? You might have wondered how such a terrible web site could make it to the top of the search engines. What you may not know is that the age of the website largely determines its value to the search engines and allows it to rank well for relevant keywords, regardless of whether it has an effective web site design and content.

If you're not absolutely convinced that keyword searches are responsible for massive amounts of searches per month, check out Google's free AdWords keyword search tool, type in some keywords related to your market and be prepared to get the surprise of your life.

Read Ruth's entire article Converting Websites Through Effective Web Site Design and Your Website Content

Ruth Kuttler, our official E-Business Expert

20 Tools for Tracking Your Social Media Results

There's an excellent article one of our writers (Merle) posted about the 20 tools for tracking social media marketing. I used some of her recommended tools and discovered I'd been named as member of the "League of Extraordinary Internet Marketers." Move over Sean Connery! LOL I also discovered that IdeaMarketers had been selected as one of LeadTails Best Article Directories of 2009.

If your "ears are burning" as Merle puts it, find out where people are talking about you in the social media world using her list of 20 tools. Here are a few of my favorites she listed. I recommend getting the full list of tools for tracking your social media marketing.

My favorites from Merle's article:

1) BackTweets : A search engine for Twitter. See who's tweeting your links and more. Can also sign up for email alerts of new findings.

2) Addictomatic : A little different than the others , you type in a keyword, topic or phrase and out it goes searching the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and more. You'll be given a personalized results page to bookmark with everything it finds related to your topic.

3) BlogPulse : A search engine that searches only for data posted to blogs. Enter your keyword, hit submit and off it goes to gather results.

Again, I recommend getting the full list of Merle's tools for tracking your social media marketing.

Saying I Love You : Creating Your Own Cards with I Love You Quotes

Sharing well-chosen I love you quotes in a homemade card can mean much more to your loved one than an expensive store-bought card. You don't have to be an award winning writer to create a meaningful, heartfelt message either.

Poetry is the language of love. The only problem is that most of us are not poets. At best we can create a well used version of "Roses are red". If you are looking to wow your mate with some words of love, you are probably looking for the "I love you" quotes from some of the experts. Some of my favorites are "Grow old with me! The best is yet to." -- Robert Browning or "I've fallen in love many times. . . always with you" -- Author Unknown. There is nothing like some unexpected words of love and passion to spice up any relationship.

Maybe you aren't into the mushy, gushy in love quotes - perhaps funny love quotes are more your style. Laughter makes the world a much easier place to live.

Read Lisa's entire article Saying I Love You : Creating Your Own Cards with I Love You Quotes

Lisa Preston, our official Writing for Entrepreneurs Expert