Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Use AutoResponders To Convert Visitors In To Sales

Use AutoResponder Email Marketing To Convert Visitors In To Sales

You work hard to get visitors to your web site.

And for good reason. Visitors are the lifeblood of your business. No visitors means no sales. Everyone knows that.

So we work on things like:

Writing and Submitting Articles

Press Releases

Classified Advertising

Read Brian's entire article Use AutoResponders To Convert Visitors In To Sales

Brian Rooney, our official Autoresponders Expert

Treasures in the Public Domain

The first thing entrepreneurs usually think about when dealing with public domain materials is text material, specifically books and reports. Most public domain dabblers already know that the US government has thousands of publications in the public domain and encourages the distribution of them, or that Project Gutenberg hosts thousands of free texts that can be used for product creation. But there's a whole treasure trove of delights you can find online and off in that copyright free world of public domain, including software, audio, film, and art. And yes, they can legally become part of your next product!

For instance, sites abound with free to use audio books, music, radio shows, and sound effects as well as sheet music for various instruments. And yes -- all the true public domain materials are free for you to use to create new products and sell them as your own.

Read Lisa's entire article Treasures in the Public Domain 

Lisa Preston, our official Writing for Entrepreneurs Expert

Marketing Is Not The Same As Advertising

Most small business owners mistakenly think that marketing is synonymous with advertising. They believe that if they put an ad in their local newspaper, run a Google Adwords campaign and stay active on Facebook, that's all there is to it.

However, marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have with your prospects, customers and clients.

Marketing is the way that you answer the phone; marketing is the speed at which you answer your customers' emails; marketing is how cheerfully and quickly you refund your customer's money.

Read Jessica's entire article Marketing Is Not The Same As Advertising

Jessica Swanson, our official Shoestring Marketing Expert

Twitter - How to Write Tweets That Get Peeps to Take Action

Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time.

So, how do you make money with social networking? A lot depends on the words you use and how you interact with your friends and followers. Today I'm going to focus specifically on Twitter.

Remember, for Twitter you only have 140 characters including spaces for every tweet. That means every character counts, so use them wisely.

Read Michele's entire article Twitter - How to Write Tweets That Get Peeps to Take Action

Michele PW, our official Advertising/Marketing Online Expert

Email Marketing Tips for Maximizing Sales and Referrals Through Opt In Email Marketing

Opt In Email Marketing as a Low Cost and Effective Marketing Strategy

If you're not capturing leads on your website and blogs through an opt in email marketing form, you are leaving most of your profits behind. What most business owners and entrepreneurs don't understand is that sales conversions are rarely immediate. With the right marketing, you are sure to attract some hot prospects who will act right away but most will not be ready. If you do not capture these prospects into a list, their options are limited to adding your page to their favorites. When you do this, the old saying, "out of sight, out of mind," is what generally happens. You have most likely lost that prospect forever. These email marketing tips will help you to get started with an email marketing strategy that is likely to be productive and profitable.

Read Ruth's entire article Email Marketing Tips for Maximizing Sales and Referrals Through Opt In Email Marketing

Ruth Kuttler, our official E-Business Expert

SPYWARE - Know your enemy

Spyware is a term that has become quite common to hear.

But what kind of program is it really?

It can be explained as, a broad category of malicious software designed to intercept or take partial control of a computer's operation without the "known" consent of that machine's owner or user .

The term is being used quite loosely and includes a number of different programs. The thing they all have in common, is that they monitor the computer and/or user and share information with a third party. With or without the consent of the computer's owner.

Read Kenth's entire article SPYWARE - Know your enemy

Kenth Nasstrom, our official Affiliate Marketing Expert

Could A Help Desk System Save Your Business?

When I recently downloaded my email and there were 13,000+ messages that had made it past my filters, I knew that I had to do something. It's simply impossible to work through that many messages in less than a few days -- which is what my team and I did. In the process, I'm sure that we deleted more than a few that we didn't really intend to.

Before working through that PILE, I realized that I needed a better solution immediately! After discussions with many advisors and close friends, I settled upon using a help desk. By having my contacts go through a help desk system rather than emailing me, it has reduced the sheer volume by about 90%.

Read Willie's entire article Could A Help Desk System Save Your Business?

Willie Crawford, our official Joint Ventures Expert