Over the last dozen years of promoting people online, I've found there are
two primary ways to market small businesses.
1) Product centered
2) Personality centered.
Both product and personality marketing are greatly benefited by savvy
copywriting and lots of marketing and exposure. But there's one thing that
distinguishes them. With product marketing each new product requires the process
be repeated nearly from scratch. On the other hand, if you market the
person and build a fan base for that person each new product or service released
is of immediate interest to the fan base. It's an easier, more natural sale.
There's no need for the massive product launches, because the person has
already built a name and a reputation.
But this only works if the person has created a very clear and focused
persona. For example, we all know what we're going to get from Martha Stewart or
Dr. Phil. Online, people know they'll get visibility tips from Nancy
Marmolejo, branding and naming strategies from Phillip
Davis, and old-fashioned romance from Marcia
Lynn McClure.
What does this mean for you? How can you create your own fan base that laps
up whatever you come out with next?
Find out in this exclusive free audio between Lisa Rae Preston of InstantNicheEmails.com
and myself as we discuss "How
to Create a Thriving Fan Base that Gobbles Up Everything You Have to Offer."
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