Lisa Preston, Our official Email Marketing Expert says:
How many newsletters do you subscribe to? I'll bet my inbox is flooded with fifty or more each week.
Now some of those newsletters I just love. I file them away to read them later, week after week. I'd go ahead and open them, except that they're long and it would take a good five or ten minutes to wade through each one.
So they get filed away. I guess just in case I ever have so much spare time that I feel the need to open three thousand or so back issues of newsletters.
Read Lisa's entire article Email Marketing - Crafting a Profitable Email Message
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