Creativity is a huge factor in business success. Whether it's overcoming creative block or coming up with a descriptive name for your business, ideas are everything and following through with them is just as important. As prosperity expert, Leslie Householder wrote, "Your prosperous ideas are so fragile. They are quiet, powerful packages containing unlimited opportunity. A single opportunity, the smallest thought… the decision you make on what to do with the thought can either take you closer to your goal or leave you drifting further from it. The idea pops into your head and can change your life, or it can be discarded, or rejected in a fraction of a second." (From her blog entry "Fall Forward into Prosperity".)
Here's a few of our experts' most recent blogs that can assist you in generating and following through on your ideas:
In The Potential Danger of Brand Extensions, naming and branding expert Phil Davis gives an excellent example of why names are so important to your business and how you should (or should not) name spin-off projects.
Glenn Dietzel has an excellent set of tips for those with writer's block: 10 Secret Ways to make Your Brain Get the Write Idea . One suggestion he gave that I've found to be true is, "Write in the places where you are most inspired and where you go to relax and rejuvenate yourself. If you write in these places you will increase writing time because these are the places you frequent in order to make sense of life. Inspirational locations bring out the best in you."
What about when you're stuck for a good marketing idea? Are you like many business people who hate marketing and only get around to it when cash flow gets tight? If so, our online marketing expert, Michele PW, has some marketing ideas that will help you smooth out cash flow in "3 Ways to Overcome Marketing Overwhelm."
Then once you've implemented all those nifty ideas, how do you tell whether they're working? Or which one should be implemented first? It comes down to ROI (Return on Investment.). Visibility expert, Nancy Marmolejo, teaches us how to create our own visibility return on investment criteria. Once you have your criteria solidified and an opportunity comes your way, all you need to do is run it through your ROI criteria and see if it’s worth going for.
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