Tuesday, March 4th, 2008 at 12pm Pacific
On Phillip Davis' "The Name Game" VoiceAmerica Radio
Is Your Brand Name a Meatball Sundae? Ask Seth Godin!
Seth Godin, best selling author and internet marketer extraordinaire, will be
this week's featured guest. Join Seth along with your host Phil Davis as they discuss ways to transform mundane brands into something truly remarkable. Seth, for those who are not familiar with his work, wrote the book (or better
yet "books") on being remarkable; including Purple Cow, The Big Moo, Small is the New Big, The Idea Virus, The Dip, Free Prize Inside, and All
Marketers Are Liars. His latest effort "Meatball Sundae... Is Your Marketing Out of Sync?" outlines strategies for dealing with the new
media, new marketing, and how to keep your brand message fresh, hot and tasty.
Seth's career long approach to marketing has been one of building long term relationships based on inviting, entertaining, intriguing and engaging the potential customer -- but most of all, by being remarkable. So be sure to join Phil and Seth Tuesday March 4th at 12 noon PST and find out how to create something
deliciously different!
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