Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Facebook as a Marketing Tool

This past week I took some time to set up an account on Facebook as a way to keep in contact with my customers and readers. For example, I created a group inside Facebook called "Rejoice!" which allows me to communicate, post videos and have a discussion group with people who are in my Christian coaching group at RejoiceIn2007.com.

I can also use the system to stay in contact with people who read my historical fiction novels. Many of my readers are the younger college set and Facebook is very popular with college students. So I'm hoping being active on Facebook will help me better communicate with my readers and also pick up a few new ones.

The third way I'm using my Facebook account is to keep in touch with people who use IdeaMarketers regularly. I believe what makes IdeaMarketers unique from other article directories is that IdeaMarketers has a personal touch. Visitors know there's a real person behind the site and that I'm accessible. Facebook is another medium for me to be available to my customers. Another thing that makes IdeaMarketers unique is that it's not as much about articles as it is about people. Again, Facebook is another way for me to relay to my customers just how important they are to me.

So hop on over to www.Facebook.com and look me up - "Marnie Pehrson" or join the RejoiceIn2007 group by searching for "Rejoice!" You'll need a Facebook account before you can add me as your friend. Once you have an account, you can search for my name and add me as your friend. When you do that be sure to put "IdeaMarketers Blog" in the comment area so I'll know to add you.

What is an IdeaMarketer?

IdeaMarketers.com is a place for ideamarketers, so it's only logical that a definition of the term would be the best place to start when telling people what the site is about and what they can do with it.

An ideamarketer is a very specific type of person who is different than just your ordinary person with an idea or the everyday person peddling a product. Just as the word "entrepreneur" conveys a different feeling and connotation than the word "businessperson," so does the noun "ideamarketer" from the term "marketer."

definition:
ideamarketer
i-de-a-mar-ket-er
- noun

1. a person who is passionate about an idea - so passionate that s/he takes the necessary action to turn their idea into a reality;
2. a person with deeply held beliefs or philosophies who feels compelled to share them with the rest of the world;
3. a person who generates innovative thoughts, plans, products or services and then takes action to create, implement, and promote them;
4. a person who feels s/he has a message to share and is willing to make the world a better place by sharing it.

Given this definition, it is the mission of IdeaMarketers.com to be an environment where ideamarketers^TM thrive - where they can share their message, promote their products and services, and have a springboard from which they can improve the world.

Bottom line… ideamarketers^TM aren't just out there peddling any old product or service from which they think they can make a dollar. There are people with ideas, and then there are Ideamarketers^TM... people who turn ideas into action.  If you're such a person, IdeaMarketers.com is here to help you do it.

Finding Demographics of a Site

I'm not sure where they get their information, but this is a cool site if you want to see the demographics of a site you're thinking of advertising on - http://www.quantcast.com

For example, here's a page that shows the demographics on IdeaMarketers visitors:

http://www.quantcast.com/ideamarketers.com

Articles Increase Search Engine Positioning

If you'd like to see a good example of how articles can increase your search engine positioning, take a look at Nancy Spivey's latest article and its placement on Google and MSN. A couple weeks ago, Nancy added an article to IdeaMarketers called "How Does Real Estate Investing Work" and not only has it brought her article to the top of Google and MSN, but also her site. Here's a break-down of what she did:

1. She selected the title for her article after a careful review of real estate related keywords and phrases using WordTracker's free trial offer. It was a phrase that had a decent amount of searches without being highly competitive in her market.

2. She then crafted an excellent article which used the phrase in a natural way throughout the article.

3. She uploaded the article to her Idea Marketers account and used How Does Real Estate Investing Work for BOTH her title and her primary keyword phrase. Her primary keyword phrase links directly to the home page of her site.

4. She placed a bid for promotion on her article that was high enough to keep her article on the IdeaMarketers.com home page for several weeks. (It's still there as I write this).

5. She also loaded the article to her own site.

6. Then she placed a link to her site-hosted copy of How Does Real Estate Investing Work straight on her home page.

7. She also used the phrase one additional time on her home page copy and in her description meta tag.

8. She linked the resource box of her article directly to her ezine signup page that offered a free copy of the eBook, The Science of Getting Rich and a list of Resources from Nancy’s Private Rolodex, The REI Resource, which is loaded with free tips, resources and tools that will help you create profit, productivity and prosperity in real estate investing.

What were the results? They're pretty darn impressive! If you go to www.Google.com and search for the phrase how does real estate investing work, Nancy's ideamarketers-copy of the article is in the #2 spot AND her site is in the #3 & #4 spots.

Also, if you go to www.msn.com and search for the same phrase, her ideamarketers copy of the article comes up in the #1 & #2 spots and her site is #4 and #5!

Now, that's what I call a slam dunk with article marketing!