Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

IdeaMarketers Home Page and Search Engine Rankings

On 3/2/07, I changed the naming structure of the article URL's on IdeaMarketers to include the title in the URL of each article. For example:

http://www.ideamarketers.com/?Is_Your_Business_Under_Fire&articleid=137947

When Google re-indexed the articles on 3/4/07, it took about 3 days for the new URL's to start showing up in the Google Registry. The tables below are the search results as of 3/7/07 at around 8:00 a.m. ET for the articles that were on the home page of IdeaMarketers as of 3/4/07.

As you scan through these, you'll notice that most come up in the #1 position. Those that came up lower, generally are new bids. It appears longevity plays a role - first Google indexes the page the article is featured on (for example the IdeaMarketers home page or channel page). Then the next crawl it makes, it follows those links to the articles themselves. The longer the article is on the home page, the higher it comes up.  Those that are older bids, but still aren't coming up high are using common phrases for their titles like, "Law of Morality," "Ghost of a Chance" or "Keep the Passion Alive"

Another thing I noticed is that while some of the articles were picked up with the new URL that included the title in it, several were still linking to the old URL without the title included. It appears it takes some time for Google to fully spider and register the pages.

Group 1 (Left Column of Home Page)	Article Title Position
Customer Service Tips: Serving Without Burnout	1
Make the Leap to Affiliate Marketing Success	1
The MOST Powerful Marketing and Advertising on the Planet!	1
The Ten Commandments of Healthy Weight Loss	1
Is Your Business Under Fire?	1
8 Mistakes to Avoid When Naming a New Business	3
Beware of Google Adwords infamous Quality Score (bid originally placed on 3/2/07)	8**
Structuring Your Business Properly	3
Affiliate Marketing Is It For You? (bid originally placed on 3/3/07)	-
Critical Closing Criteria	1
The Law And Morality (bid placed 2/20/07)	25
Ditching the Management Company	1
Killer Fears People Struggle with Daily	1
List Building Mastery: Quick And Easy Ways To Build A Profitable Opt In List (bid originally placed on 3/4/07)	6*
8 Reasons Why Your Business Needs a Newsletter Now! (bid placed on 3/1/07)	4*
Which Internet Fax Service Is Right For You?	1
Simple Money Machines- A Review	3
Don't Give Up Your Day Job!	3
Starting Your First Internet Marketing Business: A Beginner's Secret!	3
The Accountability Formula	2
How to Book Credit Card Charges - The Tidy Way	1

   

Group 2 (Middle Column of Home Page)	Article Title Position
The Dating Game: Winning Online Dating Tips	1
Internet Addiction - Learn How to Connect Without Wireless Connections	1
Looking for Great Grocery Coupons? Try Flattery!	1*
Add Power to Affirmations with One Simple Step	3
Rodney White, America’s Hottest Artist . . . Move Over Andy Warhol	1
Oprah Told You The Secret, These 7 Simple Steps Show You How To Use It	2
Talk to Yourself to Reduce Stress and Relax	1
Time Will Tell by Julie Bellon	1
Ghost of a Chance	27
Where is our Romantic, Sentimental Jewelry? (bid originally placed on 3/3/07)	10**
Can't Sleep? 18 Ways to Get Some Sleep Despite Chronic Pain	8**
Stress Busters or Nagging?	1
Keep the Cold Out with Insulated Blinds (bid originally placed 2/28/07)	19*
Family Decorating Is Awesome - 5 Things I love About Decorating with My Family	1
The Top 7 Signs of Self-Sabotaging Behaviors	1
Never a Time to Waste	1
Keeping the Passion Alive (bid originally placed 2/16/07)	11
Forgiveness: Going Forward After the Breakup	1
Children and Power	2
Successful Soul Transplant Operation Featured in New Sci-Fi Book (bid placed 2/21/07)	10*
Contest Advice for Screenplay Writers	1
Novel to Screenplay: The Challenges of Adaptation	1

* links to home page of ideamarketers where the article resides
** Links to the IdeaMarketers channel page where the article resides
A dash (-) means I couldn't find a result in the first 5 pages of Google results.

Article Titles in Article URLs

Per the suggestion of a savvy friend, I've restructured the URL's of articles on IdeaMarketers so that they include the title of the article in the URL. Supposedly, this helps in getting articles listed higher on search engines.

Since my main objective with IdeaMarketers is to help people promote themselves via articles, it only makes sense to do everything I can to see that their articles come up higher on search engines. Old URL's will continue to work, but now you'll notice that the articles listed on the home page, category, article and channel pages of IdeaMarketers include the title of the article in the URL.

I'll be monitoring results...