Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Creating Articles that Are Professional and Build Link Popularity

I had an IdeaMarketers bidder write me to say his site wasn't receiving traffic from search engines. I investigated the situation and found that when I searched for his article's primary keyword phrase on Google, he actually had the top four natural listings for his article and Web site! The problem was that the primary keyword phrase he'd chosen wasn't something anyone would think to search for.

Whille IdeaMarketers and Google were doing their thing, it didn't create bottom-line results because very few (if any) searches would ever be made for his primary keyword phrase.

Please always think about your typical visitor and their needs when crafting your article information. I've put together a brief set of tips to help you get better results from your articles:

Creating Articles that Are Professional and Build Link Popularity.

Getting Results with Article Promotion

You've spent time and resources building your Web site. Are you satisfied with the number and kinds of visitors you're receiving? Most likely, one of your biggest challenges is drawing visitors to your site - not just any visitors - but ones that want what you have to offer.  There's a difference between someone stumbling upon your site by accident (and quickly clicking away because they realize they're in the wrong place) and someone who has read an informative article you've written, and knows that you have something they want.

This type of targeted visitor is more likely to sign up for your newsletter and purchase your products and services. As you know, articles are a great way to not only spread the word about what you have to offer, but also establish yourself as an expert in your field.

But articles do even more than that. If titles and primary keyword phrases are selected carefully and promoted prominently, they can help you come up higher on search engine results for targeted search phrases. Again, these visitors are specifically looking for what you have to offer because they searched for it on a search engine.

Our objective at www.IdeaMarketers.com is to help you not only build credibility, but also receive targeted traf.fic to your Web site, and we do it like no other article directory does. The challenge is that there is so much power at your fingertips at IdeaMarketers that some people become overwhelmed.

To make it simpler for you to use the tools we offer (many of which won't cost you a dime), I've created a one-page summary to help you find the solutions you need.

Stream Your Articles onto Your Blog, Site & More...

It appears that the widget code I created doesn't always display for some Internet Explorer users. So I've gone ahead and created a widget through WidgetBox which works just fine on Blogger, Typepad and through Firefox or IE. WidgetBox widgets also integrate with MySpace, Xanga, Square Space, Geocities/Yahoo! 360, Friendster, WordPress, Moveable Type, Text Pattern. Use their "Other" option they give you to get the code for placing your writer widget on a web site.

To get your writer widget, log into your IdeaMarketers writer account and then under the Syndication menu, click on Widgets Are Here!

The nice thing about using Widgetbox to serve the writer widget is that it also has a button that lets other people pick up your articles - giving it a nice viral quality. Great way to build traffic to your articles!

Widgets

Widgets are the new craze online it seems - they're third party content or tools that you can plop into your blog or myspace. As I was checking out the Flickster widgets today (see my review on the CreateAWow blog), I thought of something I could offer our writers on IdeaMarketers - a way to highlight their last few articles they've submitted to ideaMarketers on their site, their blog or anywhere.

So I played around and here's an example of what I came up with. I've tested it on IE and Firefox and on a client's web site. I'm going to test it on a few blogs and see how it works. The person putting it on their site can resize the frame or change the border width and color.

Here goes the Typepad test: