Michele PW, our official Marketing Online Expert
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool.
There is nothing that will bring an entrepreneur to their knees faster than a busted launch. Worse, even if the launch ISN'T a failure, it's still the cause of more worry, anxiety and sleepless nights than any other marketing tactic I've ever seen (and trust me, I've seen a lot).
However, since launch failure certainly is one of the top concerns (not to mention a bad launch makes everything else look worse) I thought I'd take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program.
Read Michele's entire article 3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program
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