Guest blog by Tracey Jones of www.TremendousLifeBooks.com
Giving will increase your business.
This past weekend I was fortunate to be part of an incredible event held at our local Petco store in Mechanicsburg, PA. Since I’m the owner of a very smart 10 year old rescue dog who wrote a book about leadership (True Blue Leadership: Top 10 Tricks of the Chief Motivational Hound), Petco invited Mr. Blue and me to display his work at this event.
The gathering was named “Barking Lot Block Party” and was originally organized as a small sidewalk sale. But when the Petco management team learned that there were many local foster and adoption rescue groups in need of more homes for their animals, Petco had an idea. Why not turn this event into a way to “give back’ to the community and help find homes for these pets? The focus of the event then turned to inviting many local shelters to come, bring their homeless animals with the intent to help them find homes. Petco secured city permits, invited the local fire and police stations to demonstrate and put together a pet parade, which showcased the animals to would-be fosters and adopters. The results were amazing. Many dogs found new homes as a result of Saturday’s event and the rescue groups were exposed to community residents in a big way.
Sales at this particular Petco have risen by 30% over the past year. It’s no wonder. They have hired community minded, service-oriented individuals. With “giving” at the forefront of their minds, how can they help but be successful?
My father, the late Charlie “Tremendous” Jones started a publishing company and book store in the 1960s and consistently gave to charities, friends who needed a lift, and struggling authors. As a result, this remarkable business prospered and continues to prosper in 2011 as we continue his efforts. Giving is the most rewarding work we do.
If you truly desire to achieve greatness in your business, start giving. It’s one of nature’s laws. To receive in abundance, to create personal wealth—give. Within your business, look for ways you can “give back.” It will change your life and your financial future.
Tracey C. Jones is the President of Tremendous Life Books (www.TremendousLifeBooks.com) 800-233-2665. For more information please contact [email protected]
Recent Comments